Cost of Living in New London, Texas
New London by the numbers
Median home value
$150,000± $25,619
47% below Texas ($283,800)
Median household income
$63,036/yr± $21,606
20% below Texas ($78,476)
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates. ± is the 90% margin of error.
New London offers affordable small-town living in East Texas oil country, in Rusk County near Kilgore and within reach of Tyler. Housing costs run low, everyday expenses are modest, and Texas's lack of a state income tax helps every household — a strong value for those who want a quiet hometown with a central location.
Here's a realistic look at what it costs to live in New London.
Housing
Housing is New London's biggest affordability advantage. As a small town in the Piney Woods of oil country, it offers modest homes, established houses, and properties with land at prices well below those in Tyler or bigger cities. Buyers seeking a quiet setting, a little acreage, and an affordable monthly payment find good value here.
The trade-off is a smaller market with fewer listings than busier towns, but for those who want small-town affordability with a central location near Kilgore, Henderson, and Tyler, New London delivers. As across Texas, property taxes apply, though modest home values keep the amounts manageable, and lakeside properties at Lake Cherokee can command more.
Everyday Costs
Beyond housing, New London's everyday expenses are typical of small-town East Texas. Groceries, services, and routine costs are reasonable, and the town's local spots — including the historic museum cafe — handle daily needs.
Because New London is small, residents do much of their major shopping, dining, and business in nearby Kilgore, Henderson, or Tyler, all within easy reach. That access to several well-equipped towns keeps practical needs close while preserving New London's low-overhead, small-town affordability.
Taxes and the Bottom Line
Texas has no state income tax, a meaningful benefit for working families and retirees alike. The state relies on property and sales taxes instead, so New London homeowners should budget for property taxes — though modest local home values keep the dollar amounts manageable.
The overall picture: New London is an affordable place to live, with low housing costs, reasonable everyday expenses, and no state income tax, centrally located in oil country near Kilgore and Tyler. For buyers who value affordability, a quiet pace, and a central location, it's a solid value in Rusk County.
FAQ: Cost of Living in New London
Yes. New London is an affordable small town, with low housing costs as a rural Rusk County community, reasonable everyday expenses, and no state income tax in Texas. Its central location near Kilgore, Henderson, and Tyler adds to its appeal for value-minded buyers.
Home prices in New London run well below those in Tyler and bigger cities, reflecting its small-town character. Buyers can find modest homes and properties with land at affordable prices, though the market is smaller with fewer listings, and lakeside homes at Lake Cherokee can cost more.
Yes. New London's cost of living is low for the region, driven mainly by affordable housing, with modest everyday costs and no state income tax. It offers small-town value with a central location near Kilgore, Henderson, and Tyler.
Yes, for buyers who want affordable small-town living with a central location. New London offers low housing costs and modest expenses in the Piney Woods of oil country, with Kilgore, Henderson, and Tyler nearby and no state income tax to add to the savings.
East Texas guides
Region-wide guides that put New London in context — where to go, what things cost, and how people actually live here.
Cost of Living in East Texas
What it costs to live in East Texas, using Census figures: home values and rents in Tyler, Jacksonville and Athens compared with Texas and the big metros, plus taxes, utilities, healthcare and driving.
Read Guide →East Texas Real Estate Guide
East Texas real estate by the numbers: Census home values for Tyler, Athens and Jacksonville, drive times, property-tax basics and what buyers should check.
Read Guide →Moving to East Texas: What You Need to Know
Thinking about moving to East Texas? A fact-checked guide to healthcare, schools, getting around, weather, and daily life in Tyler, Jacksonville, and the towns around them.
Read Guide →Retiring in East Texas: Why Retirees Love It Here
Retiring in East Texas: Tyler's trauma-designated hospitals, Texas 65+ school-tax exemptions, lake towns like Gun Barrel City and Hideaway, and sourced drive times and weather.
Read Guide →Business Owner?
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