How much should I be spending on ads each month?

It depends on your industry, your area, and your goals. A good starting point for most local businesses in East Texas is somewhere between $500 and $1,500/month in actual ad spend, plus the management fee. We'd rather you start conservative and scale up once you see what's working than blow a big budget in month one.

Do I need to do Google Ads and Facebook Ads, or can I just pick one?

You can absolutely start with one. For most service businesses — plumbers, roofers, lawyers — Google search ads tend to produce faster results because you're reaching people who are actively looking for help right now. Facebook and Instagram are better for building awareness and staying top of mind. We'll recommend what makes sense for your situation.

How long before I start seeing results from digital marketing?

Paid ads can start generating leads within the first couple of weeks once campaigns are set up and approved. SEO takes longer — usually a few months before you see meaningful movement in search rankings. We'll set clear expectations upfront so you know what to look for and when.

I tried Google Ads before and it didn't work. Why would this be different?

Most failed Google Ads campaigns come down to a few things: wrong keywords, too broad of a target area, bad landing pages, or nobody actually monitoring and adjusting the campaigns. Running ads isn't a set-it-and-forget-it thing. It needs active management, and that's where most DIY attempts fall apart.

Will I be locked into a long-term contract?

No. We don't do six-month minimums or annual commitments. Marketing should prove itself. If it's working, you'll want to keep going. If it's not, we'll either fix it or you shouldn't be paying for it.

What kind of reporting do I get?

You'll get clear, plain-English reporting on what's running, what it costs, and what it produced. Calls, form fills, direction requests — the stuff that actually matters for your business. Not a 30-page PDF full of charts about impressions.

Digital Marketing · East Texas

Digital Marketing That Doesn't Waste Your Money

You've probably been told you need to 'be everywhere online.' That's terrible advice for a small business with a real budget. We build marketing plans around where your customers actually are — and we make sure every dollar you spend has a job to do.

Get a Free Quote

Most Marketing Budgets Get Wasted on the Wrong Stuff

Here's what happens to a lot of small businesses in East Texas. Somebody sells them on Google Ads or Facebook campaigns. They spend $500 or $1,000 a month. They get a report full of impressions and clicks. And they have absolutely no idea if any of it turned into a paying customer.

That's not a marketing strategy. That's gambling with better graphics.

The problem isn't usually the platform. Google Ads work. Facebook ads work. Email marketing works. But they only work when you're targeting the right people, with the right message, at the right time. A roofer in Longview doesn't need the same approach as a dentist in Nacogdoches. A restaurant in Tyler doesn't market the same way a family law attorney does.

So before we touch an ad platform, we figure out where your customers are looking for what you sell. Sometimes that's Google search. Sometimes it's Facebook or Instagram. Sometimes it's email follow-up with people who already contacted you but never booked. And sometimes — honestly — it's fixing your website first so the traffic you're already getting actually converts into calls and form fills.

What a Real Marketing Plan Looks Like

We don't just pick a channel and start spending. We look at your business, your margins, your competition, and your geography. A plumber who serves all of Smith County has different needs than a salon with one location in downtown Tyler.

Then we build a plan. It might include paid search ads for people actively Googling what you do. It might include social media ads to get in front of people who don't know you yet. It might include email campaigns to stay in touch with past customers. Or it might be a combination.

The point is: every piece has a reason behind it. We're not running Facebook ads because Facebook ads are trendy. We're running them because your target customer spends time there and the cost per lead makes sense for your business.

And we track what matters — calls, form submissions, bookings. Not vanity metrics. You should be able to look at what you're spending and connect it to actual revenue. If you can't do that right now, something's broken.

Why East Texas Businesses Need a Local Approach

Big marketing agencies love to put East Texas businesses into the same playbook they use for companies in Dallas or Houston. That doesn't work. The search volume is different. The competition is different. The way people find and choose local businesses out here is different.

When somebody in Whitehouse needs an electrician, they're not browsing a directory. They're pulling out their phone and searching. If you're not showing up — or worse, if you're showing up with a bad website and no reviews — that person is calling somebody else.

We know this market. We know the towns, we know the demographics, and we know what kind of budgets make sense for businesses operating in Tyler, Longview, Lufkin, Jacksonville, and everywhere in between. You don't need a $5,000/month ad budget to get results here. You need a smart plan and somebody paying attention to the data.

That's the difference between marketing that works and marketing that just looks busy.

What You're Actually Paying For

Marketing services starting at $750/mo for SEO and ad management together. That covers the strategy, the setup, the ongoing management, and the reporting. No six-month contracts you can't get out of. No massive retainer before we've proven anything.

We're not going to ask you to commit thousands of dollars a month on faith. That model exists because it benefits the agency, not the client. We'd rather start with a budget that makes sense for your business right now and grow from there once you can see the results.

Your ad spend is separate from our management fee — and that's on purpose. We want you to see exactly where your money goes. How much went to Google. How much went to Facebook. How much went to us. Full transparency.

And if something isn't working, we change it. We don't keep running the same campaign for three months because 'it needs time to mature.' Sometimes that's true. But sometimes it's just an excuse for not paying attention.