How much should an accounting firm spend on digital marketing per month?

It depends on your goals and how many new clients you want to bring in. Our ads and SEO management starts at $750/mo, and that's a solid starting point for most small to mid-size CPA firms. We can scale up from there if you're seeing good returns and want more.

Should I run Google Ads or Facebook Ads for my CPA firm?

Usually both, but for different reasons. Google Ads catch people actively searching for an accountant right now — high intent. Facebook is better for staying visible and reaching people who might need you soon but aren't searching yet. We figure out the right mix based on your services and budget.

I tried running ads myself and got nothing from it. What would be different?

Most DIY ad campaigns fail because of targeting and landing pages, not the platform itself. Sending people to a generic homepage with broad targeting burns through budget fast. We build specific campaigns with dedicated landing pages and tight audience targeting so your money goes toward actual leads.

Do I need a new website before starting digital marketing?

Not always, but sometimes. If your current site doesn't have clear service pages and a working contact form, sending paid traffic to it is a waste. We can build you a full site starting at $1,500 if needed, or just add landing pages to what you've got.

How long before I start seeing results from digital marketing?

Paid ads can bring leads within the first couple of weeks if the campaign is set up right. SEO takes longer — usually a few months before you see meaningful movement in search rankings. That's why we like running both together when the budget allows.

Digital Marketing · Noonday, TX

Digital Marketing for Accountants in Noonday

About 4 out of 5 people looking for a new accountant start with a Google search. If you're a CPA in Noonday and you're not showing up there, those folks are finding someone else. We build marketing plans that put your firm in front of the right people — not just anyone with a pulse and a browser.

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You Don't Need a Huge Budget — You Need a Real Plan

So here's the thing about marketing for accountants. Most of you have tried something. Maybe you ran Google Ads during tax season. Maybe you boosted a Facebook post once. And it felt like you just lit some money on fire and watched it go.

That's not because ads don't work. It's because nobody sat down and figured out where your actual clients are before spending. Noonday's a small community — around 750 people — and most of your client base probably stretches across Smith County. That changes everything about how you should spend.

We don't just pick a platform and start blasting. We look at what services you offer — tax prep, bookkeeping, payroll, whatever your mix is — and figure out which channels make sense for each one. Sometimes that's Google search ads catching people right when they need help. Sometimes it's an email series that keeps you top of mind so folks call you in January instead of going to some chain. The answer's different for every firm.

What a Marketing Plan for a CPA Firm Actually Looks Like

Here's what we'd typically build out:

1. **Audience and channel research.** Where are people in East Texas actually looking when they need an accountant? We figure that out first. No guessing, no defaulting to whatever's trendy.

2. **Campaign setup and targeting.** Whether it's search ads, Facebook, email, or a combination — we set it up so your budget goes toward people who are actually looking for accounting help. Not just racking up impressions that don't mean anything.

3. **Landing pages that convert.** Sending ad traffic to your homepage is a waste. We build specific pages — one for tax prep inquiries, one for bookkeeping leads, whatever fits — with clear contact forms so new clients can actually reach you.

4. **Monthly reporting you can understand.** Not a 30-slide deck full of jargon. You'll know how many leads came in, what you spent, and whether it's working. That's it.

Our SEO and ads management starts at $750/mo. And yeah, that's month-to-month. No six-month contracts where you're locked in hoping it eventually works.

Why This Matters More During Tax Season (But Not Only Then)

January through April is obviously the big window. Everyone needs a CPA. But if you only market during tax season, you're competing with every other firm doing the same thing. Costs go up. It's louder. Harder to stand out.

The smarter move is building visibility before the rush. Running campaigns in the fall that target small business owners who need bookkeeping or payroll help. Sending emails in November reminding past contacts to get their documents together early. By the time tax season hits, people already know your name.

And for a firm near Noonday, you've got something working in your favor. Folks in smaller communities around East Texas — out past the ranches, near the Methodist church, along those quieter roads — they'd rather work with someone local than drive into a big office. Your marketing just needs to make sure they can find you when they're ready.