Do I need a new website before I start running ads?

Not always, but often yes. If your current site doesn't have project photos, a clear list of services, and a way for people to request a bid, sending paid traffic to it is a waste. We'll tell you upfront whether your site is ready or not.

What's the difference between Google Ads and Facebook Ads for construction?

Google catches people who are already looking for a contractor — they're searching for something specific. Facebook puts you in front of people who might need work done but haven't started looking yet. Both can work. The right choice depends on the type of projects you want and how your current pipeline looks.

How long before I start seeing leads from digital marketing?

Search ads can generate calls within the first couple of weeks. SEO takes longer — usually a few months before you see consistent organic traffic. We set expectations early so you're not wondering what's happening with your money.

I only serve a small area around Malakoff and Cedar Creek Lake. Can you target that specifically?

Yes. Geographic targeting is one of the biggest advantages of digital ads in a market like yours. We can set campaigns to show only to people in your service area so you're not paying for clicks from people two counties away who you'd never take a job from.

What if I already tried Google Ads and it didn't work?

That's common. A lot of first attempts with Google Ads fail because the targeting was too broad, the landing page wasn't set up to convert, or nobody was managing the campaign after it launched. A failed first try doesn't mean the channel doesn't work — it usually means the setup was wrong.

Digital Marketing · Malakoff, TX

Digital Marketing for Construction Companies in Malakoff, TX

You're a construction company in Malakoff. You know how to build things. But somewhere along the way, somebody convinced you that running ads was the answer to getting more jobs — and now you're not sure where that money's actually going.

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The Bid That Never Came

A general contractor finishes a lakehouse remodel off Highway 175. Great work. The homeowner's thrilled. Two weeks later, a neighbor three lots down starts planning their own project — new dock, covered patio, maybe a full addition. They don't ask the neighbor who just had work done. They pull out a laptop and start looking. And the contractor who did that remodel? Nowhere to be found online. Not in search results, not on social media, not anywhere. The job goes to someone from Athens who happened to be running a Facebook ad that week.

The Problem Isn't Your Work

It's that nobody told you what actually works in digital marketing — and the people who tried were more interested in selling you a six-month contract than getting you results. That's genuinely frustrating. You've probably been pitched Google Ads by someone who couldn't explain what a conversion was. Or maybe you boosted a Facebook post once, watched the likes roll in, and then realized none of those people needed a roof or a foundation pour. Malakoff isn't a massive market. Henderson County isn't Dallas. The volume of people searching for construction services out here is smaller, which means every dollar you spend matters more — not less. A bad campaign in a big city wastes money. A bad campaign in a small market wastes your entire budget.

What a Real Marketing Plan Looks Like for Construction

We start by figuring out where your customers actually are. Not where it's trendy to advertise — where the people who need construction work in and around Malakoff are actually spending their time. Sometimes that's Google search. Sometimes it's Facebook. Sometimes it's a mix of both plus email follow-up for people who filled out a bid request and went quiet. And sometimes the answer is that you need a better website before any ads will do you any good — because sending paid traffic to a site that doesn't show your work, your licenses, or a way to request a bid is just paying for visitors who leave.

For construction companies, the marketing plan usually needs to work alongside a site that does a few things well: shows completed projects with real photos, lists out whether you do residential, commercial, specialty work, and makes your bonding and insurance info easy to find. Trust matters in construction more than most industries. People are handing you the keys to a major investment. If your online presence doesn't reflect the quality of your work, the ads won't fix that.

Our SEO and ads management starts at $750 a month. That covers the actual strategy, the campaign management, and ongoing adjustments based on what's working — not a set-it-and-forget-it situation where you're paying monthly for someone to check a dashboard once a week. If your site needs work first, a full website build starts at $1,500 and takes about a week. We can handle both at the same time if needed.

You shouldn't have to guess whether your marketing is doing anything. You should know which jobs came from where, what you're paying per lead, and whether the numbers make sense for the kind of projects you take on. That's what we're here to set up — something that actually works for a construction company operating in East Texas, not a copy-paste strategy from an agency that's never heard of Malakoff.