How much should I spend on ads each month?

Depends entirely on what kind of work you're chasing and how competitive the keywords are. Residential service calls might need $500-$1,000/mo to stay visible. Commercial work could need more or could need zero if you're better off with email and SEO. We'll figure out a test budget that doesn't wreck your month if it doesn't work immediately.

Do I need to sign a long-term contract?

Nope. Our ongoing marketing starts at $750/mo and you can stop whenever. If it's not generating calls and jobs, there's no point. If it is, you'll keep going because it makes sense, not because you're locked in.

Can you just manage my Google Ads account?

Sure, if your website's already set up to convert and you just need someone to manage the campaigns and track what's working. We can do that. If your site's a mess, we'll tell you, because sending traffic there is just wasting money.

What if I've tried Google Ads before and it didn't work?

Usually means the targeting was too broad, the budget was too small to compete, or the landing page didn't work. Sometimes all three. We'll look at what happened and figure out if it's worth trying again with a different setup or if your money's better spent elsewhere.

How quickly can ads start bringing in calls?

Google Ads can generate calls within days if the campaign's set up right and your site works. SEO takes weeks or months. Facebook's unpredictable. We'll tell you realistic timelines based on what we're actually doing, not what sounds good in a sales pitch.

Do you work with electricians outside Tyler?

Yep. Digital marketing works the same in Troup or Arp or anywhere else in East Texas. Service area targeting adjusts based on where you actually work. If you cover all of Smith County, we'll set it up that way.

Digital Marketing · Tyler, TX

Digital Marketing for Electricians in Tyler That Actually Converts

Running Google Ads at $8 per click adds up fast when half those clicks are people just browsing. Facebook campaigns can burn through $500 before you realize nobody's calling. Real digital marketing means figuring out where your actual customers are before spending a dime.

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Most Ad Spend Goes Exactly Nowhere

Electricians get pitched on Google Ads constantly because the clicks are expensive and the agencies know it. Commercial electrical work, emergency calls, panel upgrades—those keywords cost real money. What nobody mentions is that half the people clicking are homeowners doing research for a project six months out, or they're comparing twelve different companies and going with whoever their neighbor used anyway.

Facebook's cheaper per click, but good luck getting someone to call you for a breaker issue from an ad they saw while scrolling. It happens, just not often enough to justify throwing money at it every month without a plan. Email works if you've actually got a list—most electricians don't. Retargeting works if your website's set up right and getting enough traffic to build an audience. See how this gets complicated?

We'll figure out what's worth testing based on the kind of work you actually want. If it's residential service calls in Tyler, that's one approach. If you're chasing commercial contracts in Smith County, that's completely different. If you want both, we're splitting budget and tracking everything separately. No guessing, no three-month commitments before we know what works.

Your Website Better Be Ready for the Traffic

Sending paid traffic to a website that doesn't convert is like advertising a phone number that goes to voicemail. People click the ad, land on a page that takes forever to load, can't find your service area or phone number, and leave. You just paid $11 for that.

If your site's not mobile-friendly, forget it. If your contact form asks for eight fields, nobody's filling it out. If your phone number isn't clickable or visible within two seconds, they're gone. Digital marketing only works when the thing people land on actually makes them want to call. That's not the ad's job—that's the website's job.

We can build you something simple that loads fast and gets people to call, starting at $300 for a basic site. Or if you need the full setup with service pages, photo galleries, and SEO already baked in, that starts at $3,500. Point is, don't spend money driving traffic until the destination actually works.

Tracking What Actually Matters

Impressions don't pay your bills. Clicks don't either. Calls do. Jobs do. An agency can show you a beautiful report with 50,000 impressions and a 4% click-through rate, and you'll have no idea if any of it turned into work. That's on purpose. It's easier to sell you on metrics that sound good than to admit half the budget went nowhere.

We set up call tracking so you know which ads are generating actual phone calls. We watch what happens after people click—did they fill out the contact form, did they call, did they bounce in five seconds. If something's not working, we kill it. If something's working, we put more money there. Turns out that's how this is supposed to work, but most agencies would rather lock you into six months and hope you don't ask too many questions.

Ongoing marketing with tracking and monthly adjustments starts at $750/mo. No long contracts. If it's not making you money, you can stop. If it is, you keep going.

You Don't Need Every Channel, Just the Right One

An electrician in Tyler doesn't need a TikTok strategy. Probably doesn't need LinkedIn ads either, unless you're going after facility managers for commercial work. You might not even need Facebook. What you need is the one or two channels where people who actually need electrical work are looking, and a way to show up there without blowing your entire budget in week one.

For most residential electricians, that's Google. Someone's breaker trips, they search "electrician near me," and if you're not there, someone else is getting that call. For commercial work, it might be a mix of LinkedIn, email outreach, and SEO targeting general contractors in Smith County. For both, it's probably Google plus a really specific service area setup so you're not paying for clicks from folks who aren't in your territory.

We'll build the plan based on what you actually do and where your customers actually are. Then we'll test it, track it, and adjust it. If you're tired of agencies that want $2,000 upfront and a six-month handshake, this might be worth a conversation.