Should I do Google Ads or Facebook Ads for my home services company?

It depends on the service. Emergency-type services like plumbing or HVAC repair tend to do well with Google search ads because people are actively looking for help right now. Recurring services like lawn care or cleaning often benefit more from Facebook and Instagram because you're building awareness over time. Sometimes a mix of both makes sense.

How fast will I start getting calls from digital marketing?

Paid ads can generate calls within the first week or two once campaigns are live and dialed in properly. SEO takes longer — usually a few months before you see meaningful movement in search rankings. We'll be upfront about what to expect from each channel and the timeline involved.

I tried Google Ads before and it was a waste. Why would this be different?

Probably because nobody set it up with intent. A lot of home services companies get a generic campaign with broad keywords that attract clicks from people who aren't actually looking to hire anyone. Tight keyword targeting, proper negative keywords, and ad copy that qualifies the click before someone taps — that's what separates a campaign that works from one that just drains your card.

Do I need a new website before starting ads?

Not always, but it matters. If your current site loads fine, has your services listed, and makes it easy to call or request a quote, we can work with it. If it's outdated or confusing, sending paid traffic to it is going to hurt your results. We'll tell you honestly whether your site is ready or not.

What kind of reporting do I get?

You'll know how much was spent, where it was spent, how many leads came in, and what those leads cost. We focus on the numbers that matter to someone running a business — not vanity metrics. If something isn't working, you'll hear about it along with what we're doing to fix it.

Digital Marketing · Athens, TX

Digital Marketing for Home Services in Athens

You've probably already spent money on ads that didn't do much. That's not because digital marketing doesn't work for home services — it's because nobody bothered to figure out where your actual customers are looking before spending your budget.

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Your Ad Budget Deserves a Real Plan

Most home services companies in Athens get talked into running Google Ads or boosting Facebook posts without any strategy behind it. Someone sets up a campaign, picks some keywords, and lets it run. A month later, you've spent $500 or $1,000 and you're not sure if a single phone call came from it. That's not a marketing failure — that's a planning failure.

Where Athens Homeowners Actually Look

Henderson County isn't Dallas. The way folks around Athens find a plumber, an electrician, or a lawn care company is different from how it works in a metro area. Some of your customers are searching Google. Some are scrolling Facebook groups. Some are checking their email on a Tuesday morning. The mix matters, and it's not the same for every trade.

A roofer and a house cleaner shouldn't be running the same type of campaign. The roofer might need to show up in search results when someone's dealing with storm damage right now. The house cleaner might get more traction from a consistent social media presence and a good email list. One needs urgency. The other needs familiarity. We figure out which channels make sense for your specific service before a single dollar gets spent.

What This Actually Looks Like

We start by looking at your service area, your services, and where the gaps are. If you're an HVAC company serving Athens, Malakoff, and Gun Barrel City, we need to know what people in those areas are searching for, what the competition looks like on Google, and whether paid ads or organic search or social media will move the needle fastest. Then we build around that.

This isn't a set-it-and-forget-it situation. We watch what's working, cut what's not, and adjust. If your Google Ads are generating calls at a reasonable cost, we lean into that. If Facebook is eating budget without results, we pull back and try something else. You get reporting that actually tells you something — not a 30-page PDF full of impressions and click-through rates that don't connect to your phone ringing.

And we don't ask for a six-month commitment before you've seen a single result. Our SEO and ads management starts at $750/mo. That covers the strategy, the setup, the management, and the ongoing adjustments. If you also need a website that's built to convert the traffic we're sending — somewhere people can actually request a quote or book a service call — a full website starts at $1,500. But the marketing side stands on its own. You don't have to buy everything at once.