How much should I spend on ads themselves, separate from management?

It depends on your trade and how wide an area you cover. For most home service companies in the Wills Point area, somewhere between $500 and $1,500 a month in ad spend is a reasonable starting point. We'd rather start smaller and scale up once we see what's converting than blow through a big budget in the first month.

Do I need a new website before running ads?

Not always, but it matters. If someone clicks your ad and lands on a page that loads slow or doesn't have a clear phone number and service list, you're paying for clicks that go nowhere. We'll tell you honestly if your site is good enough to run traffic to or if it needs work first.

How long before I start getting calls from this?

Google Ads can start producing leads within the first couple weeks. SEO takes longer — usually a few months before you see real movement in search rankings. That's why a lot of home service companies start with ads for the quick wins and layer in SEO for the long game.

I only serve a small area around Wills Point. Is digital marketing even worth it?

Smaller service areas actually make targeting easier. We're not trying to blanket all of DFW — we're putting your ads in front of people in Van Zandt County and the surrounding towns who need exactly what you do. Less competition, lower cost per click, and the leads are local.

What kind of reports do I get?

You'll get a monthly breakdown that shows how many calls came in, which ads drove them, what you spent, and what we're changing for next month. No jargon, no fluff. If you want to talk through it on the phone, that's fine too.

Digital Marketing · Wills Point, TX

Digital Marketing for Home Services in Wills Point

You've probably already dumped money into some kind of online advertising. Maybe a boosted Facebook post, maybe a Google Ads campaign that ran for two months and got you a bunch of clicks but zero phone calls. That's not marketing — that's guessing. And it's frustrating as hell when you're trying to run an HVAC company or a plumbing business and nobody can give you a straight answer about where your money went.

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You Already Know Something's Off

You're out in Wills Point running service calls, fixing busted water heaters, clearing clogged drains, rewiring panels — and somewhere between jobs you're supposed to also figure out whether Facebook ads or Google ads or email campaigns are worth your time. So you tried something. Maybe you let Google walk you through setting up a campaign yourself. Maybe you hired some agency out of Dallas that charged you for three months and sent you a PDF full of impressions and click-through rates.

And none of it turned into actual booked jobs. That's the part that drives people crazy. The numbers on the report look fine. The ad got shown to a bunch of people. But your phone didn't ring any more than it did before. Meanwhile you're still getting most of your work from yard signs and word of mouth, and you're starting to wonder if online marketing even works for a home service company in a town like Wills Point.

It works. It just has to be done differently than it's done for some e-commerce brand in Austin.

What a Real Marketing Plan Looks Like for Home Services

1. **Figure out where your actual customers are searching.** In Van Zandt County, a lot of home service calls start on Google — someone's AC dies at 9pm and they search "AC repair near me." Some start on Facebook when someone posts in a local group asking for recommendations. We figure out which channels matter for your specific trade before spending a dime.

2. **Build campaigns around services, not your brand.** Nobody in Wills Point is searching for your company name yet. They're searching for "plumber Wills Point" or "electrician near Canton." Every ad and every keyword targets a specific service you offer in a specific area you cover. That's it.

3. **Track calls, not clicks.** A click means someone looked at your site. A call means someone might actually need a water heater installed. We set up tracking so you know exactly which ad brought in which call. If something isn't producing real leads, we kill it and move the budget to what is.

4. **Adjust monthly, not quarterly.** Home service demand shifts with the seasons. Search volume for AC repair spikes when it's hot. Plumbing calls go up when pipes freeze. Your ad spend should follow that — not sit on autopilot for six months while an agency cashes your check.

What This Costs and Why It's Worth Watching Closely

Our SEO and ads management starts at $750 a month. That covers the actual management — building campaigns, adjusting bids, writing ad copy, tracking what's converting, and reporting back to you in plain English. Ad spend with Google or Facebook is separate and goes directly to them, not us.

We don't ask for six-month commitments. If it's not working after a couple months, you'll know — and so will we, because the numbers won't lie. But if you're a home service business pulling jobs across Wills Point, Canton, Edgewood, and the surrounding areas along the 80 corridor, there are people searching for exactly what you do right now. The question is whether they're finding you or the other guy.

And if your website isn't ready to convert that traffic once it shows up — if it's slow, confusing, or doesn't make it dead obvious how to call you — we can fix that too. But that's a separate conversation.