How much should an insurance agent in a small town spend on digital marketing?

It depends on your goals and how many coverage types you're pushing, but you don't need a massive budget in a market like Edgewood. Our ad management starts at $750/mo, and the actual ad spend on top of that can be modest. A few hundred dollars a month on well-targeted ads in a small market can go further than thousands in a metro area.

Should I focus on Google Ads or Facebook for insurance leads?

Google catches people who are already searching for coverage—they have intent. Facebook is better for getting in front of people who aren't actively shopping yet but might need a better rate. Most insurance agents benefit from both, but we'd start with whichever matches your biggest gap right now.

Do I need a new website before starting ads?

If your current site doesn't have a working quote request form, clear info on your coverage types, and a way to schedule appointments, then yes. Sending paid traffic to a site that can't convert is just waste. We can build one starting at $1,500, and it takes about a week.

How do I know if my ads are actually generating business?

We track form submissions, phone calls, and appointment bookings—not vanity metrics like impressions or reach. You'll know exactly how many people took action, and we adjust spending based on what's actually producing leads.

Can you run ads just for specific coverage types like auto or home insurance?

Yes. We can build separate campaigns for each line of coverage you want to push. That way your auto insurance ads go to one audience and your homeowner ads go to another. It also makes it clear which coverage types are generating the most interest.

Digital Marketing · Edgewood, TX

Digital Marketing for Insurance Agents in Edgewood, TX

Most ad spending for insurance agents disappears into clicks that never turn into quotes. If you're writing policies in Edgewood, your marketing should work the way your community does—direct, no fluff, and worth the money.

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The Problem with Most Insurance Marketing

You can spend $500 a month on Google Ads and get nothing but clicks from people shopping three counties away who were never going to call you. That's not a marketing failure. That's a targeting failure. And in a town the size of Edgewood, targeting matters more than budget.

What Actually Works in a Small Market

Edgewood isn't Dallas. The Van Zandt County market doesn't need a massive ad budget—it needs the right message in the right place. For an insurance agent, that might mean Facebook ads aimed at homeowners within a 15-mile radius. Or a Google campaign that only triggers when someone nearby searches for auto or home coverage. Maybe it's an email sequence that follows up after someone requests a quote on your site but doesn't finish.

The point is, there's no single channel that works for every agent. Someone selling mostly auto policies has a different audience than someone focused on life insurance or farm coverage. We figure out where your specific customers are spending time online, then put your budget there. Not spread across six platforms because a dashboard looks prettier that way.

How We'd Set This Up for You

First thing—we need a website that actually converts. If someone clicks an ad and lands on a page with no quote form, no clear list of coverage types, and no way to book an appointment, the ad money was wasted before it was spent. So if your site isn't ready, we'll fix that first. A full website built for insurance quotes and scheduling starts at $1,500 and takes about a week.

Once the site's pulling its end, we build out the ad and marketing strategy. That runs starting at $750 a month, which covers the management, the strategy, and the ongoing adjustments. We look at what's converting and what isn't. If Facebook is bringing in quote requests and Google isn't, we move the budget. No long-term contracts locking you into something that's not working.

Edgewood folks tend to buy insurance from people they trust—and a lot of that trust starts before you ever shake hands. Someone sees your name on a local Facebook group, then Googles you, then reads a review or two, then fills out a quote form. That's three or four touchpoints before they ever call. Our job is making sure you show up at each one, not just the last one. We track actual form submissions and phone calls, not impressions. Because impressions don't write policies.