Do I need a new website before running ads?

Not necessarily. If your current site has a working quote request form and loads properly on a phone, we can send traffic to it. If it doesn't do those things well, we'll tell you — because sending paid traffic to a site that can't convert is a bad use of your ad budget.

Which matters more for insurance — Google Ads or Facebook?

Google Ads tends to reach people actively shopping for a policy right now. Facebook is better for staying visible to people who might need you later. For most insurance agents, Google search ads produce faster leads. But Facebook can work well for specific campaigns, like open enrollment reminders or new-homeowner targeting.

How do I know the ads are actually working?

You'll see exactly how many people clicked, how many filled out a quote form or called, and what it cost per lead. We don't report on vanity numbers. If the ads aren't producing real inquiries, we adjust or we tell you to stop spending.

Can you target just Wood County and the surrounding area?

Yes. Geo-targeting is one of the first things we set up. We can target by radius around Mineola, by zip code, or by specific towns. No reason to pay for clicks from people three counties away who'll never drive to your office.

What if I've only got a small budget to start?

The $750 monthly starting point covers management and a reasonable ad spend. It's enough to test one or two channels and see what kind of response you get. If the leads are good, you scale up. If they're not, we figure out why before you spend more.

Digital Marketing · Mineola, TX

Digital Marketing for Insurance Agents in Mineola

Most insurance agents in a town like Mineola already know their neighbors. The question isn't whether people need coverage — it's whether they think of your agency first when they do. That's a marketing problem, and it has real answers.

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A Wednesday Afternoon in Wood County

An oak branch comes down in a late-summer storm and puts a hole through somebody's carport roof on North Pacific. They've had the same homeowner's policy for six years but can't remember who sold it to them. So they type "insurance agent near me" into their phone while they're still standing in the driveway. Three agencies show up. Yours isn't one of them. That branch didn't care whether you had a nice office on Commerce Street. The question was always going to come down to who showed up when somebody went looking.

Where the Money Actually Goes

Digital marketing for insurance agents doesn't need to be complicated, but it does need to be specific. Car insurance, home insurance, life insurance — each one has a different kind of buyer with a different kind of search pattern. A twenty-three-year-old shopping liability coverage isn't browsing Facebook the same way a retired couple looking at supplemental health coverage is. Running the same generic ad for all of them is a waste.

We'll figure out which channels make sense for the types of policies you actually want to write. Could be Google search ads targeting people actively shopping for quotes. Could be a Facebook campaign aimed at new homeowners in Wood County. Could be an email sequence for people who filled out a quote form but never followed through. Probably some mix. The point is we're not guessing — we're matching the channel to the buyer.

What This Looks Like for an Agency in Mineola

Mineola's the county seat, so you've got a natural draw from surrounding areas — Quitman, Alba, Winnsboro, folks driving in for courthouse business or shopping downtown. That matters for targeting. You're not trying to reach all of East Texas. You're trying to reach the people within a reasonable drive who need a local agent and don't have one they're loyal to yet.

A good setup usually starts with search ads aimed at high-intent queries — people typing in specific coverage types plus a location. That gets you in front of folks who are actively ready to talk. From there, we can layer in social campaigns for brand awareness or retargeting ads that follow up with people who visited your site but didn't request a quote. Every dollar gets tracked back to actual leads, not impressions or clicks that don't go anywhere.

We run digital marketing campaigns starting at $750 a month. That covers ad management, targeting, reporting, and ongoing adjustments as we learn what's working. No six-month contracts. If your quote request form needs work or your site isn't set up to convert traffic into leads, we can handle that too — a full website build starts at $1,500. But the marketing side is where the real ongoing work happens, and we'd rather show you results month by month than ask you to commit to something on faith.