How much does digital marketing cost for an insurance agency?

Our ongoing SEO + Ads plans start at $750/mo. The actual ad spend on Google or Facebook is separate — we'll recommend a budget based on your market and goals, not just pick a round number.

Should I use Google Ads or Facebook Ads for my insurance agency?

It depends on the product. Google Ads works well for people actively shopping for coverage — auto and home insurance especially. Facebook is better for getting in front of people before they're looking, like new homeowners or folks approaching Medicare age. We'll figure out which makes sense to start with.

How long before I see results from digital marketing?

Paid ads can produce leads within the first couple of weeks once campaigns are set up and tracking is in place. SEO takes longer — usually a few months before you see meaningful movement in search rankings. We'll be upfront about what's realistic for your timeline.

Do I need a new website before starting ads?

Not always, but your site does need working quote forms, fast load times, and clear information about your coverage types. If your current site can't do those things, we should fix that first — otherwise you're paying for clicks that go nowhere.

Do you require a long-term contract?

No. We don't ask for six-month commitments upfront. We work on a monthly basis. If the results aren't there, you can walk away. That's a pretty good motivator for us to get it right.

Digital Marketing · Tyler, TX

Digital Marketing for Insurance Agents in Tyler That Doesn't Waste Your Budget

Most insurance agents in East Texas have a website that says 'we offer auto, home, and life insurance' — and then they wonder why nobody fills out the quote form. The site exists, the Google Ads account exists, maybe there's even a Facebook page with a cover photo from 2019. But nothing's connected, nothing's tracked, and the money just kind of... disappears every month.

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Your Ads Aren't Broken — Your Strategy Is Missing

You've probably tried Google Ads. Maybe you boosted a post on Facebook. Someone told you email marketing works, so you sent a newsletter once and then forgot about it. None of that is a strategy. That's a to-do list.

A real digital marketing plan for an insurance agency starts with one question: where are your future policyholders actually looking? In Tyler, someone searching for car insurance after a fender-bender near the Caldwell Zoo neighborhood isn't browsing Instagram. They're Googling. But someone who just bought a house off Cumberland Road? They might see your Facebook ad three weeks before they even think about homeowners coverage.

Different products, different channels, different timing. We figure out which combination actually makes sense for your agency — and we don't spend your money on the rest.

Stop Guessing Which Channel to Pick First

The honest answer is: it depends on what you sell the most of and where your margins are. An agency writing a lot of auto policies needs a different approach than one focused on commercial coverage or Medicare supplements.

We'll look at your actual book of business — what you want more of, not just what's easiest to advertise. Then we pick the channel that gets you there fastest. Sometimes that's Google Ads for high-intent searches. Sometimes it's a quote request form on your site that actually works (you'd be amazed how many don't). Sometimes it's showing up in Google Business Profile results when someone near Tyler Junior College searches 'insurance agent near me.'

One channel, done well, before we add the next. That's it.

We'll Spend Your Money Where It Converts

Impressions are fun to look at in a report. They're less fun when they cost you $700 and produced zero quote requests. We track what actually turns into a phone call, a form fill, or a booked appointment — not just what got clicked.

This means your quote forms need to work on a phone. Your landing pages need to load fast. Your call tracking needs to exist. (It probably doesn't right now, and that's fine — we'll set it up.) If someone near the Fry Avenue area sees your ad at 9 PM and wants a quick auto quote, the path from click to form should take about fifteen seconds.

Ongoing SEO + Ads plans start at $750/mo. No six-month lockdown contracts with a pile of cash upfront.

What You Actually Need on Your Site

Insurance is a trust business. Folks want to know what you cover, how to get a quote, and whether real people have had a good experience with you. That's the whole job of your website.

So your site needs clear info on your coverage types — auto, home, life, commercial, whatever you write. It needs a quote request form that isn't fourteen fields long. It needs your phone number and a way to book an appointment without playing phone tag. And it needs testimonials from people who saved money or got better coverage through your agency.

Get those pieces right, and your ads have somewhere useful to send people. Skip them, and you're paying for traffic that bounces. The marketing and the website aren't separate things — they're the same system.