Is digital marketing worth it for a landscaper in a small town like New London?

It can be, but the approach matters more than the budget. In a small market, you're not competing against hundreds of companies — you just need to show up consistently in the right places. A focused plan on Facebook and local search can go a long way without a big spend.

Should I focus on Google Ads or Facebook for my landscaping business?

For most landscapers in rural East Texas, Facebook tends to produce more reliably. People browse local groups and respond to visual content — yard photos, project walkthroughs, seasonal tips. Google Ads can supplement that, but the search volume in smaller towns is limited. We'd rather put your budget where people are actually looking.

How much should a landscaper spend on digital marketing per month?

There's no universal number. Our ads and SEO management starts at $750 a month, and the ad spend itself is separate and up to you. Some landscapers do fine with a few hundred in ad spend. The goal is to start small, see what converts, and scale from there.

Do I need a website before running ads?

You need somewhere to send people. A Facebook page can work short term, but a real website with your services, photos, and a quote form converts better. It also gives you a place to send people from every other channel — ads, email, Google search. A full site starts at $1,500 and takes about a week.

How do I know if my marketing is actually working?

Track where your jobs come from. Every call, every form submission, every message — note how they found you. If you can't connect your spending to actual booked work within a couple of months, something needs to change. We set up tracking so you can see what's producing and what isn't.

Digital Marketing · New London, TX

Digital Marketing for Landscapers in New London

Are your ads actually turning into mowing contracts and hardscape jobs, or are you just watching money leave your account? That's the question most landscapers in smaller markets like New London don't ask until they've already spent more than they're comfortable with. We build marketing plans that focus on the channels where your customers already are — not the ones that are easiest to sell you on.

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Where New London Landscaping Customers Actually Look

New London is a tight community. Rusk County in general is. Folks drive past the ISD campus, wave at each other at the Community Center, and tend to hire people they've at least heard of. That matters when you're deciding where to put ad dollars.

Google Ads can work for landscapers, but the search volume in a town of this size is low. That's not a problem — it just means the strategy looks different than it would in a bigger market. Facebook and Instagram tend to pull more weight here because people scroll through local groups, see a before-and-after of a yard transformation, and think about their own property. A well-placed post showing a mulch bed cleanup or a new patio install does more than a search ad nobody's triggering.

Email works too, and most landscapers ignore it entirely. A quarterly email reminding past customers about seasonal services — spring cleanups, fall leaf removal, winter prep — keeps you in front of people who've already said yes once. That's cheaper than finding someone new every time.

A Frank Conversation About Landscaping Ads

So you tried Google Ads. Spent a few hundred bucks. Got some clicks. Maybe a call or two, maybe not. And now you're not sure if it was worth it.

That's a normal experience. It doesn't mean ads don't work. It usually means nobody set them up with any real intention. Broad keywords, no geographic targeting, no landing page that actually asks for a quote — just money going into Google's pocket.

Here's what matters: Do you know which channel brought in your last five jobs? If the answer is no, that's the first thing to fix. Not more spending. Just better tracking. Once you know where jobs come from, you spend more there and less everywhere else. It's not complicated. It's just work most people skip.

And agencies wanting six-month commitments before they've proven anything? That's a bad deal for a landscaper running a crew in East Texas. Our SEO and ads management starts at $750 a month with no long-term lock-in. If it's not working, you'll know, and so will we.

What a Landscaper's Marketing Plan Should Include

Your before-and-after photos are your best marketing asset. A finished retaining wall, a cleaned-up property line, fresh sod going down — that's content. Real content, not something you have to manufacture. Put it on Facebook. Put it on your website. Use it in ads. People hire landscapers based on what the work looks like, full stop.

Beyond that, your website needs to make it dead obvious what services you offer. Mowing, design, mulch, hardscape, seasonal packages — list them. Make the quote request form short and easy to find. Nobody wants to hunt for how to contact you.

We can build a site that does all of this starting at $1,500, typically done in about a week. If you want the site plus SEO so you're showing up when someone in Rusk County searches for landscaping services, that starts at $3,500. And if you just need someone to run your ads and SEO month to month, that's the $750 a month option. Pick what fits. Change it later if you need to.