How much should a landscaper in Van spend on digital marketing?

It depends on your revenue goals and how many crews you're running. For a small operation, $750 a month is a reasonable starting point that lets you run real campaigns without guessing. You can scale up once you see what's working.

Should I focus on Google Ads or Facebook first?

If you do project-based work like hardscaping or landscape design, Google search ads tend to perform better—people search for that stuff. If you're selling recurring services like mowing, Facebook's visual format works well for getting attention. We'll look at your services and recommend one to start.

Do I need a website before running ads?

Yes. Sending paid traffic to a Facebook page or a bare Google listing wastes money. Even a simple site with your services, photos, and a quote form gives people a reason to contact you. We can get one built fast.

What if I've only got before-and-after photos from my phone?

That's actually what works best. Real photos from real job sites in Van outperform polished graphics every time on social media. We'll help you organize them and use them across your ads and website.

How long before I see results from ads?

Google Ads can generate calls within the first week if the campaign's set up right. Facebook takes a little longer to dial in—usually two to three weeks before you see a pattern. We check performance weekly and adjust spend toward whatever's converting.

Digital Marketing · Van, TX

Do your ads actually bring in landscaping jobs in Van?

You've probably spent money on Google Ads or boosted a Facebook post and wondered if it did anything at all. That's not a marketing failure—it's a strategy problem. We build digital marketing plans for landscaping companies that tie every dollar to something measurable.

Get a Free Quote

Where Van landscaping customers actually look

Most folks in Van who need landscaping work done start one of two ways: they search Google for something like "landscaping near Van TX" or they scroll past something on Facebook. That's it. Those are your two main doors.

The question isn't whether to advertise. It's which door to stand in front of, and how much to spend doing it. A landscaper who does big hardscape installs and outdoor living spaces might get more from Google search ads—people actively looking for that work tend to search for it. A crew that handles weekly mowing and seasonal cleanups might do better with Facebook and Instagram, where before-and-after photos of a mulch job or a fresh-cut yard stop people mid-scroll.

Email works too, and most landscapers ignore it completely. You've got a list of past contacts sitting in your phone. A short email in March reminding people you're booking spring cleanups costs almost nothing to send. We can set that up so it runs without you thinking about it.

A frank conversation about ad budgets

You're a landscaper in Van. Not a chain restaurant in Dallas. Your ad budget is probably modest, and that's fine—it should be.

So here's what matters: don't spread thin. If you've got $750 a month for marketing, putting $150 into five different channels means none of them get enough fuel to tell you anything useful. Better to pick one or two, run them for 60 days, and look at what happened. Did the phone ring? Did quote requests go up? If yes, keep going. If not, shift.

We manage SEO and ad campaigns starting at $750 a month. That covers the actual ad spend, the setup, the monitoring, and the adjustments. No six-month contracts. No retainers that assume you're running a Fortune 500 company. You're running a landscaping business in Van Zandt County—your marketing should be sized to match.

And if your website isn't ready for the traffic ads would send? We'll tell you that upfront instead of letting you pay for clicks that bounce.

What we actually set up for you

Every landscaping company's different, but the moving parts usually look like this: a Google Ads campaign targeting people searching for your services in and around Van, a Facebook presence that shows off your work with real photos from real jobs, and a quote request form that doesn't make people jump through hoops.

We'll also look at your Google Business Profile. For a local landscaper, that listing matters more than most business owners realize. When someone searches "landscaper near me" from their phone on FM 314, Google pulls from that profile first. If yours is bare or outdated, you're invisible.

The portfolio piece matters too. Landscaping is visual. People want to see a yard before and after you got to it. We can build a simple site with a gallery and service pages—lawn care, landscape design, mulching, hardscaping, seasonal work—starting at $1,500. If you want SEO baked in from the start so the site actually ranks, that's $3,500. Both get done in about a week or two.