How much should I budget for the actual ad spend on top of your fee?

For Google Ads in Tyler targeting local legal searches, start with at least $500/mo in ad spend. Facebook can be cheaper—sometimes $300/mo gets traction for family law or estate planning. We'll tell you up front what makes sense for your practice area and adjust once we see what's converting.

What if I've tried Google Ads before and it didn't work?

Most failed ad campaigns come down to bad keyword targeting, generic ad copy, or a landing page that doesn't match what the ad promised. We'll look at what you tried before if you have the data, figure out what went wrong, and build something that actually matches searcher intent. Sometimes the issue is as simple as bidding on keywords that get clicks but never convert.

Do I need a new website before starting ads?

If your current site loads fast on mobile, clearly explains your practice areas, and has a simple contact form, we can work with it. If it's slow, confusing, or looks like it was built when Myspace was popular, you're wasting ad money sending people there. We can build you a new site fast—starting at $1,500, done in about a week.

How long before I see results from digital marketing?

Google Ads can bring in consultations within the first week if the targeting and landing page are set up correctly. SEO takes longer—usually two to three months before you see meaningful movement in search rankings. We track everything weekly so you know exactly what's happening.

Can you guarantee a certain number of new clients per month?

No, and anyone who does is lying. We can control ad targeting, budget, messaging, and landing page quality. We can't control whether someone who fills out a form actually hires you, or whether the leads that come in are good cases. What we can promise is full transparency on where your money is going and what it's bringing in.

Digital Marketing · Tyler, TX

Digital Marketing for Tyler Lawyers That Actually Brings in Clients

Most law firms around here put up a website, maybe run some Google Ads for a month, see mediocre results, and then wonder why their phone isn't ringing. The problem isn't that digital marketing doesn't work for attorneys—it's that throwing $500 at Google Ads without a plan is like fishing in the wrong pond. You need to know where your clients are looking and what makes them pick up the phone.

Get a Free Quote

Why Your Ad Spend Isn't Converting

You're competing with every personal injury billboard on Troup Highway, except online the competition is even fiercer. Someone searches "divorce attorney Tyler TX" and five firms are bidding on that exact phrase. If your ad just says "Experienced Lawyer—Call Now," you've already lost.

The lawyers getting consultations aren't spending more money. They're spending smarter. Their ads speak to the actual problem—custody battles, estate planning after a parent dies, business disputes that need resolving fast. The landing page matches the ad. The contact form asks three questions, not twelve.

We'll figure out which search terms actually lead to consultations for your practice area, write ads that address the real concern, and make sure the page they land on doesn't feel like a generic lawyer template. Then we watch what converts and do more of that.

You Don't Need Every Marketing Channel

An agency out of Dallas will pitch you a six-month plan that includes Google Ads, Facebook, LinkedIn, Instagram, email nurture sequences, and a retargeting campaign. That's great if you're a national firm with a marketing director. For a solo practice or small firm in Tyler, it's overkill.

Maybe your estate planning clients are on Facebook and actually click ads there. Maybe your business law clients only search Google when they have an urgent contract issue. We'll start with one or two channels that make sense for what you practice and who hires you, run them properly, and add more only if it makes sense.

You don't need a massive monthly retainer to test what works. We can start with a focused plan—maybe search ads for one practice area or a Facebook campaign targeting Smith County residents over 50 for estate planning—and build from there once we see what's bringing in actual consultations.

What a Real Marketing Plan Looks Like

First, we figure out what you actually want more of. More criminal defense cases? More family law consultations? More business clients who need ongoing counsel? The marketing approach is completely different for each.

Then we look at where those people go when they need a lawyer. Some folks Google immediately. Others ask in local Facebook groups or search "lawyer near Discovery Science Place" because that's the landmark they know. We pick the one or two places where your future clients are actually looking and focus there first.

We set up tracking so you know exactly which ad or keyword led to a consultation request. Not just clicks or impressions—actual form fills or phone calls. Then we check in weekly for the first month, see what's working, kill what isn't, and adjust. No six-month commitment where you're locked in while we "gather data." If it's not working by week three, we change it.

What This Costs and How We Work

Ongoing SEO and ads together start at $750/mo. That includes the strategy, the ad setup, writing, tracking, and regular check-ins. If you just need ads managed and you already have a decent website, we can do ads-only for less. If you need a new site first because your current one doesn't work on phones, we can do that too—full website starts at $1,500 and we'll have it done in about a week.

No long contracts. If the marketing isn't bringing in consultations after two months, you can walk away. We'll show you exactly what we spent, what came in, and where the leads came from. You'll have login access to everything so you're never locked out of your own ad accounts.

We're in Tyler. You can meet at Bergfeld Park or we can do a call. You talk to the same person who's running your campaigns, not an account manager reading from a script. If something's not working, we fix it fast—not after the next quarterly review.