Do I need a new website before running ads?

Not always, but it depends on what you've got. If your current site doesn't have a clear way for someone to request a free inspection or see your roofing work, sending paid traffic there is a waste. We'll look at what you have and tell you straight whether it'll work or needs replacing.

How quickly can ads start bringing in roofing leads?

Search ads can start generating calls within the first week or two. Social campaigns usually take a bit longer to dial in. The real question is whether the leads are good — and that's about targeting and landing pages, not just turning on a campaign.

Should I focus on Google Ads or Facebook for my roofing business?

Google catches people who are actively searching for a roofer right now. Facebook is better for staying visible and catching people after a storm when they're asking around. Most roofers in a market like Gladewater get the best results from a mix of both, weighted toward whichever is producing actual jobs.

What if I already ran Google Ads and it didn't work?

That's common. Usually the issue is broad keyword targeting, no dedicated landing page, or nobody watching the campaign after setup. A properly managed campaign with tight geographic targeting and a page built for roofing leads is a completely different experience.

Can you help with marketing after storm season in East Texas?

Storm season is when the phones should be ringing nonstop. We can have campaigns ready to scale up fast when weather hits Upshur County. But marketing between storms matters too — that's when you build the reputation and visibility that keeps work steady year-round.

Digital Marketing · Gladewater, TX

Digital Marketing for Roofers in Gladewater

You've probably already thrown some money at Google Ads. Maybe boosted a few Facebook posts after a hailstorm rolled through Upshur County. And you got... clicks, maybe. But not calls. Not the kind that turn into signed contracts on somebody's front porch.

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Why Most Roofing Ad Campaigns Burn Out Fast

The usual story goes like this. A roofing company in Gladewater decides to try digital marketing. They set up a Google Ads account, pick some keywords like "roof repair near me," set a daily budget, and wait. A few weeks later, the budget's gone. Maybe some clicks came in. But the phone didn't ring the way it should have, and nobody can explain where the money went.

That's not a Google problem. That's a strategy problem. Running ads without a landing page built to convert is like putting up a billboard that points to an empty lot. And most roofers get sold on impressions and click-through rates — numbers that look good in a report but don't put shingles on a roof.

Gladewater's a town of around six thousand people. The antique district brings in visitors, but your roofing customers are locals — homeowners near the old oil field neighborhoods, folks off 80 and 271. A marketing plan that doesn't account for that geography and that audience is just guessing with your money.

What a Real Marketing Plan Looks Like for a Gladewater Roofer

1. **Figure out where your customers actually are.** Not everyone in Gladewater is scrolling Instagram. Some are searching Google after a storm. Some are on Facebook asking neighbors for recommendations. We figure out which channels matter for your market before spending a dime.

2. **Build pages that do the work.** Your ads need somewhere to land. That means pages with before-and-after project photos, a clear free inspection request form, warranty details, and storm damage guidance — the stuff homeowners actually want when they're deciding who to call. Not a generic homepage.

3. **Run ads that target the right zip codes and search terms.** Broad targeting wastes money. We set campaigns around Gladewater, Gilmer, White Oak, and the surrounding area — people who can actually hire you. And we match the ad copy to what they're searching for, whether that's hail damage repair or a full reroof.

4. **Track what's working and cut what isn't.** Every dollar gets watched. If Facebook's bringing in estimate requests and Google isn't, we shift the budget. No waiting three months to "let the data mature." If something's not converting, we change it now.

What This Costs

Our SEO and ads management starts at $750/mo. That covers the strategy, the campaign management, and the ongoing adjustments. No six-month contracts where you're locked in hoping it'll eventually work.

If you need a landing page or a full site to support the campaigns, a complete website starts at $1,500 and takes about a week. A site paired with SEO starts at $3,500 and runs one to two weeks.

You keep full ownership of your accounts. If you ever want to walk, everything's yours — the ad accounts, the data, the pages. We don't hold anything hostage.