How long before I start seeing leads from digital marketing?

Paid ads can start generating calls within the first couple of weeks once campaigns are built and approved. SEO takes longer — usually a few months before you're ranking consistently. We run both in parallel so you get short-term leads while building long-term visibility.

Should I focus on Google Ads or Facebook for my roofing company?

It depends on the type of work you want. Google Ads tend to catch people actively searching for roof repair or replacement right now. Facebook is better for staying visible in your area and catching attention after storms when people are posting about damage. For most roofers, a mix of both works best, but we'll figure out where to start based on your budget.

Do I need before-and-after photos for my ads to work?

You don't strictly need them for the ads themselves, but they make a massive difference on the pages people land on. Roofing is visual — homeowners want to see the work. Even phone photos of completed jobs are better than nothing. We'll help you set up a simple system for capturing project photos going forward.

Can you help with marketing during storm season specifically?

Yes, and that's actually when strategy matters most. During storm season every roofer in East Texas is bidding on the same keywords, which drives costs up. We plan for that — adjusting bids, targeting specific zip codes around Kilgore and surrounding areas, and making sure your landing pages speak directly to storm damage and insurance claims so your conversion rate stays high even when ad costs spike.

What if I already tried Google Ads and it didn't work?

That's common, and it usually comes down to one of three things: the targeting was too broad, the landing page wasn't built to convert, or the budget ran out before the campaign had time to collect data and adjust. We'll look at what happened and figure out whether it's worth trying again or if another channel makes more sense for now.

Digital Marketing · Kilgore, TX

Digital Marketing for Roofing Companies in Kilgore

Too many roofing companies in Kilgore throw money at Google Ads for a week after a storm, get nothing, and decide digital marketing doesn't work. That's not a marketing failure — that's a strategy failure. There's a difference, and it matters if you want to keep your crews busy year-round.

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Stop Advertising Like Every Day Is Storm Season

The biggest mistake roofing companies make with marketing? They only spend money when hail hits. A storm rolls through Rusk County, every roofer and their brother fires up a Google Ads campaign at the same time, bids skyrocket, and nobody gets a good return. Then things calm down and the ads go dark.

That's reactive. And it's expensive. The roofing companies that stay booked are the ones running consistent, low-cost campaigns during the quiet months — picking up re-roofs, maintenance work, and commercial jobs while everyone else is sitting around waiting for the next front to blow through. A $750/month ad budget spent consistently beats a $3,000 panic spend every time.

Kilgore's not a huge market. That actually works in your favor. You don't need to outspend Dallas roofers. You need to show up in the right places — search results when someone types "roof repair Kilgore," Facebook feeds when folks near Kilgore College are sharing storm photos, email inboxes when it's time for a seasonal checkup. We figure out which channels make sense for your specific situation and put dollars there.

Your Ads Need to Send People Somewhere That Converts

Running ads to a bad website is like putting a billboard on Highway 259 that points to a locked door. If someone clicks your ad and lands on a page with no before-and-after photos, no easy way to request a free inspection, and no mention of whether you help with insurance claims — they're gone.

This is where roofing marketing gets specific. Homeowners dealing with storm damage want to see proof you can do the work. They want to know what your warranty covers. They want a simple form that says "get a free estimate" — not a phone tree. We build landing pages and ad campaigns together so one actually supports the other. The ad gets the click. The page gets the lead.

You Shouldn't Need a Marketing Degree to Know What's Working

One of the most frustrating things about working with ad agencies — they send you a report full of impressions and click-through rates, and you still have no idea if you made money. Impressions don't pay your crew.

We track what matters: form submissions, phone calls, actual estimate requests. You'll know which campaign brought in which lead. If Facebook is outperforming Google for your market, we shift budget. If email is driving more re-roof work than paid ads, we lean into that. No guessing, no vanity metrics. Just a clear picture of where your money went and what came back.

No Long Contracts, No Giant Upfront Costs

A lot of agencies want six months and thousands up front before they'll touch your account. That's a tough sell for a roofing company that just wants more jobs on the books. Our SEO and ads management starts at $750/month. No six-month lock-in.

If your website needs work before we start driving traffic to it, we handle that too — a full website built for a roofing company runs about $1,500, done in about a week. If you want the site plus ongoing SEO baked in, that's $3,500. But we'll talk about what actually makes sense before we recommend anything. Some folks need the full setup. Some just need better ads pointed at a decent landing page. Depends on where you're starting from.