How much should a Mineola roofer spend on Google Ads?

It depends on how aggressive you want to be, but even $500-800 a month in ad spend goes a long way in a smaller market like Wood County. The cost per click for roofing keywords is much lower here than in metro areas. We manage the campaign for $750/month on top of your ad budget.

Can you run ads just during storm season?

Yes. And that's actually a smart way to do it if your budget is tight. We can ramp up before and during storm season when searches spike, then scale back when things slow down. You're not locked into anything long-term.

Do I need a new website before running ads?

Not always, but your ads are only as good as where they send people. If your current site is slow or doesn't have a clear way to request an estimate, we might recommend a landing page at minimum. A full website starts at $1,500 if you need one.

What's better for roofers — Google Ads or Facebook?

Google Ads catches people who are already looking for a roofer. Facebook is better for staying visible and retargeting. For most roofing companies, Google is where the immediate jobs come from. Facebook supports it. We usually recommend both, weighted toward search.

How fast will I see results from digital marketing?

Search ads can generate calls within the first week if the campaign is set up right. You're bidding on people who need a roofer today. SEO takes longer — a few months to build momentum. That's why we usually pair ads with SEO so you get short-term leads while building long-term visibility.

Digital Marketing · Mineola, TX

Digital Marketing for Roofing Companies in Mineola

Most roofing companies in a town of under 5,000 people think digital marketing is only for the big guys. Wrong. Mineola homeowners are searching for roof repair right now — the question is whether they're finding you or the company two counties over. We build marketing plans that put your money where it actually gets phones ringing.

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Your Ads Aren't the Problem. Your Aim Is.

Google Ads for roofers can burn through a budget fast. Broad keywords, no negative match lists, landing pages that don't load right on a phone. The platform works fine. The setup is usually what's broken.

Same story with Facebook. You boost a post, get a bunch of likes from people three states away, and wonder why nobody called. That's not marketing. That's just spending.

Wood County is a specific market. Folks in Mineola and the surrounding areas search differently than someone in Dallas. They use different words. They care about different things — storm damage, insurance claims, whether you'll actually show up. Your marketing has to match that.

What a Real Roofing Marketing Plan Looks Like

1. **Search ads built around roofing intent.** Not "roofing" as a keyword — that's too broad and too expensive. We target the phrases people type when they actually need a roofer. "Roof repair Mineola." "Storm damage roof inspection Wood County." "Insurance claim roofer near me." That's where the money goes.

2. **Landing pages that convert.** Your ad sends someone to a page with one job: get them to request a free inspection. Before-and-after project photos. A short form. Warranty info. Clear storm damage guidance. No distractions, no twelve-tab navigation bar.

3. **Retargeting that stays in front of them.** Someone visits your site but doesn't call? They see your name again on Facebook, on Instagram, across the web. Roofing decisions aren't impulse buys. People think it over. You need to still be there when they're ready.

4. **Monthly reporting you can actually read.** How many clicks. How many calls. How much you spent per lead. No jargon, no thirty-page decks. Just numbers that tell you if it's working.

Why Mineola Is a Good Market for This

The county seat of Wood County has a solid base of homeowners. The downtown historic district alone has buildings that need roof work regularly. And every storm season, the phone should be ringing.

But smaller markets have a real advantage for digital ads: the competition is lower. Cost per click is cheaper. You don't need a massive budget to own the search results for roofing in Mineola — you just need the right setup.

Our SEO and ads management starts at $750 a month. That covers the strategy, the ad spend management, the landing pages, the reporting. No six-month contracts. No giant retainer before we've proven anything.