How much should a roofing company in a small town spend on ads?

It depends on your service radius more than your town size. If you're covering New London plus Henderson, Kilgore, and surrounding Rusk County, your budget needs to reflect that reach. We'll help you set a number based on the actual search volume in your area rather than guessing.

Should I run Google Ads or Facebook Ads for roofing?

Google catches people actively searching for a roofer right now. Facebook puts you in front of homeowners who might need one soon — after a storm rolls through, for instance. For most roofers, a mix of both works best. We'll start with whichever one makes more sense for your budget and expand from there.

How do I know if my ads are actually producing roofing jobs?

Call tracking and form submission tracking. Every inquiry gets tied back to the ad or keyword that produced it. You'll know exactly which campaigns bring in real leads and which ones just burn budget. No more guessing.

Why didn't my last Google Ads campaign work?

Usually it's one of two things: the keywords were too broad, or the page people landed on didn't give them what they needed. A roofing ad that sends someone to a generic homepage with no photos, no estimate form, and no mention of insurance claims is going to lose that lead. The ad is only half the equation.

Do I need a new website before running ads?

Not always, but sometimes. If your current site doesn't have project photos, a clear way to request an estimate, and information about storm damage and warranties, paid traffic is going to underperform. We can assess what you've got and tell you straight whether it's ready or not.

Digital Marketing · New London, TX

Digital Marketing for Roofing Companies in New London

Most roofing ads don't fail because of bad targeting — they fail because nobody thought past the click. If someone in New London searches for roof repair after a storm, your ad might show up. But what happens next is where the money goes or doesn't.

Get a Free Quote

The Ad Worked — Then What?

A click on your ad costs money whether that person calls you or not. And in a town the size of New London, you don't have a huge pool of searches to work with, so every one of those clicks matters more than it would in a bigger market. The question isn't whether to run ads. It's whether the page they land on gives them a reason to pick up the phone — storm damage photos, a quick estimate form, warranty details, insurance claim info. That's the stuff that turns a click into a call.

Where Roofers Actually Get Found

Google Ads are the obvious answer, and sometimes the right one. But roofing in a small East Texas community doesn't always work like roofing in a metro. Folks in New London and the surrounding parts of Rusk County talk to each other. They check Facebook. They notice yard signs on the way to the school campus. So a marketing plan that only runs search ads is missing half the picture.

We'll figure out where your actual customers spend time online and put your budget there. Could be Google. Could be Facebook ads targeting homeowners in a 15-mile radius. Could be an email drip to past leads who never booked. Probably some combination. The point is spending on what gets roof jobs scheduled, not what looks impressive in a dashboard.

What This Looks Like in Practice

Here's what tends to go sideways with roofing companies and digital marketing: someone sets up a Google Ads campaign, picks some keywords like "roof repair near me," sets a daily budget, and walks away. Three months later they've spent a few thousand dollars and can't point to a single job that came from it. That's not because ads don't work. It's because nobody was watching.

Running ads without tracking which ones actually produce phone calls is like hiring a crew and never checking if they showed up. You need to know which keywords bring in real inquiries versus tire-kickers. You need landing pages with before-and-after project photos, not just a generic homepage. You need a form that's easy to fill out on a phone — because that's what most people in New London are browsing on when they notice a leak.

We handle the ad management, the tracking setup, and the ongoing adjustments. If a campaign isn't producing leads, we shift the budget. If Facebook outperforms Google for your service area, we lean into that. Our SEO and ads management starts at $750/mo, and there are no six-month lock-in contracts. If it's working, you'll want to keep going. If it's not, we'd rather fix the problem than hold you to a commitment.

And if you don't have a website that's ready to receive paid traffic — no project photos, no estimate form, no insurance guidance page — we should probably start there. A full website built around roofing starts at $1,500 and takes about a week.