Do I need a website before starting digital marketing?

You need somewhere to send people. If you don't have a site yet, we can build one — a full roofing website with estimate request forms and project photos starts at $1,500 and takes about a week. Running ads without a decent landing page is just paying to send people nowhere.

How small is too small for digital marketing to work?

Ore City itself is small, but your service area isn't. Most roofers here cover a 30-to-50-mile radius. We target the whole area, not just one town. The budget stays reasonable because we're not competing with roofers in Dallas — we're putting you in front of homeowners in East Texas.

What happens after a big storm? Can we ramp up fast?

Yes, and this is one of the biggest reasons to have a marketing setup already in place. When a storm hits Upshur County, we can increase ad spend and push storm damage content within hours. Roofers who wait until after the storm to start marketing are already behind.

Will I be locked into a long contract?

No. We work month to month. If it's not producing leads, you can stop. We'd rather earn the next month than hold you to a piece of paper.

How is this different from the last agency that pitched me?

We're a small shop in Tyler, not a big agency running the same playbook for every industry. Your campaigns will be built around roofing in East Texas — storm seasons, local search patterns, the way people actually find contractors out here. And you'll talk to the person doing the work, not a salesperson.

Digital Marketing · Ore City, TX

Digital Marketing for Roofers in Ore City

We can't make Ore City bigger. We can't invent roofing jobs that don't exist. But we can make sure that when someone in Upshur County needs a roof — after a storm, after years of putting it off, after finally noticing that leak — your company is the one they find and the one they call.

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Nobody's Going to Tell You This Part

Most digital marketing pitches start with everything they can do for you. So here's what we can't do: we can't guarantee a specific number of leads per month in a town of about a thousand people. We can't promise your phone rings off the hook by Tuesday. And we're not going to pretend that a massive ad budget makes sense when your service area is mostly rural communities across East Texas.

What we can do is figure out where your actual customers are looking — and it's probably not where you'd guess. Some folks search Google when their ceiling starts dripping. Some see a neighbor's roof getting done and hop on Facebook to ask who did the work. Others drive past a yard sign near the Ore City Community Center and look you up later that night. A real marketing plan accounts for all of that, not just the channel that's easiest to bill you for.

We build campaigns around roofing — before and after project photos that actually sell the work, landing pages with inspection request forms that don't ask for fifteen pieces of information, and ad copy that mentions storm damage and insurance claims because that's what people in this area are actually dealing with. The budget goes where it converts. If something isn't working, we move the money. That's it.

A Honest Conversation About Ad Spend

— So how much should I spend on ads? Depends on your service area. If you're covering Ore City, Gilmer, Pittsburg, and the surrounding county — you don't need a huge budget. You need a precise one.

— I tried Google Ads before and it was a waste. Probably because nobody set it up for roofing specifically. Generic campaigns burn through cash on clicks from people looking for roofing materials, DIY videos, or jobs. A campaign built around "roof repair near me" and "storm damage roof inspection" with proper location targeting is a completely different situation.

— What about Facebook? Good for roofing, actually. Before and after photos do well. Storm damage posts after rough weather can drive real calls. But you can't just boost a post and hope. There's targeting involved — homeowners in specific zip codes, specific age ranges, people who actually own property.

— How do I know it's working? You'll know because your phone rings. We track calls, form submissions, and where they came from. Not impressions. Not clicks. Actual leads from actual people who need a roof.

What This Looks Like Month to Month

We're not asking for a six-month contract and a big check upfront. Our SEO and ads management starts at $750 a month, and that includes the strategy, the setup, the monitoring, and the adjustments. You'll know what's being spent on ads versus management. No mystery math.

For roofers in smaller markets like Ore City, the advantage is that your competition probably isn't doing any of this well. A few of them might have a website. Fewer are running targeted ads. And almost none of them are following up with email or retargeting people who visited their site but didn't call. That gap is real, and it doesn't take a fortune to fill it.

Your warranty info, your insurance claim process, your free inspection offer — those are selling points that should be in every ad, every landing page, every follow-up email. Not buried on page three of a website nobody can find. We put them where they do the most good and make sure the people who need a roofer in Upshur County see them first.