Do I need a new website before running ads?

Not always, but it helps. If your current site doesn't have a clear way for someone to request a free inspection or estimate, you're paying to send people somewhere that can't close the deal. We'll tell you straight whether your site can handle the traffic or if it needs work first.

How much should a roofing company in Van spend on ads?

There's no magic number. It depends on how many jobs you want to take on and what your margins look like. Some roofers start with a few hundred a month on Google Ads just to test the water. We'd rather start small and scale up once you see what's working than blow a big budget in month one.

Will Facebook ads actually work for a roofer?

They can, but not the way most people use them. Boosting a random post for $20 won't do much. A targeted campaign showing before-and-after roof photos to homeowners within 15 miles of Van? That gets attention. Storm season is especially good timing for this.

How long before I start seeing leads?

Search ads can bring in calls within the first week or two if there's existing demand. Facebook takes a bit longer to dial in since you're building awareness, not catching active searchers. We set expectations up front so you're not wondering what's happening with your money.

What if I tried Google Ads before and it didn't work?

That's common. Usually it's a targeting problem or a landing page problem, not a Google problem. Broad keywords, no location targeting, sending clicks to a homepage with no clear next step — any of those will burn through a budget fast. We fix those things before spending a dollar.

Do you handle the insurance claim and storm damage side of marketing?

We can build campaigns specifically around storm damage and insurance guidance. After a big storm rolls through Van Zandt County, search volume for roof inspections spikes. Being ready for that with ads already set up is the difference between getting those calls and missing them entirely.

Digital Marketing · Van, TX

Digital Marketing for Roofing Companies in Van, TX

Most roofing companies in a town like Van don't need a massive marketing budget — they need the right one. We'll figure out where your actual customers are looking and put your money there, not everywhere.

Get a Free Quote

Ads Without a Plan Are Just Donations

You've probably kicked the tires on Google Ads at some point. Maybe boosted a Facebook post or two. And the result was a vague sense that money left your account and... something happened? That's not marketing. That's hope with a credit card attached.

Where Roofing Customers Actually Come From in Van

Van's got roughly one high school, a whole lot of residential rooftops, and a tight-knit community where reputation travels fast. But reputation alone doesn't catch the homeowner who just noticed a leak at 10pm and grabbed their phone. That person's searching, and if you're not showing up, somebody from Tyler or Canton is getting that call instead.

Search ads make sense for roofers because the intent is already there — someone typing "roof repair near Van TX" isn't browsing. They need help now. Facebook works differently. It's where you put those before-and-after photos of a torn-up roof turned brand new, and suddenly your neighbor's cousin is tagging their friend who mentioned hail damage last week. Different channel, different job. Both worth doing if they're set up right.

Email's the one most roofers skip entirely, and that's a missed opportunity. A short message after storm season reminding past contacts you do free inspections? That's low-cost, high-return stuff. We'll look at what makes sense for your situation — could be one channel, could be three — and build from there.

How We'd Actually Spend Your Money

We start by figuring out what a roofing lead is worth to you. Not in some theoretical spreadsheet way — just a straight conversation about your average job size and close rate. Then we work backward from there to figure out what you can afford to spend acquiring a customer and still make good money.

For most roofers in the Van area, a mix of Google search ads and some targeted Facebook campaigns is the sweet spot. Search ads catch people actively looking for roof repair, storm damage help, or free inspections. Facebook lets you show off your work — and roofing is one of those industries where a dramatic photo of a finished job actually stops people mid-scroll.

We handle the ad setup, the targeting, the landing pages, the tracking — all of it. You get a clear picture of what's being spent and what's coming back. No jargon-filled reports designed to make you feel dumb. Our SEO and ads management starts at $750 a month, and that includes the strategy, the execution, and actual answers when you call with questions.

And if you don't have a website that can back up your ads — one with estimate request forms, warranty info, and storm damage guidance — we can handle that too. A full roofing website starts at $1,500 and takes about a week. Good ads sending traffic to a bad site is just a more expensive way to lose customers.