How much should a roofing company spend on Google Ads in a market like Whitehouse?

It depends on how many jobs you want to book per month, but roofing clicks are pricey — some keywords run $10-20 per click. A reasonable starting ad budget for a small market like Whitehouse is a few hundred a month on top of management. We'd rather start small, prove it works, and scale up than blow through a big budget with bad targeting.

Can you run Facebook ads that actually get roof jobs?

Yes, but they work differently than Google. Facebook is better for staying visible, especially after storms. Before and after photos, damage education posts, and targeted ads to homeowners in specific Whitehouse zip codes work well. They won't convert as fast as search ads, but they build the kind of awareness that turns into calls when someone actually needs a roofer.

What's included in the $750/mo SEO+Ads package for roofers?

Ad campaign setup and management across Google and social, landing pages built to convert roofing leads, call and form tracking so you know what's working, and email marketing setup. We handle the strategy and the execution. You handle the roof jobs that come in.

How fast will I start seeing leads from digital marketing?

Paid ads can generate calls within the first week if everything's set up right. SEO takes longer — usually a few months to start ranking for local searches. We typically recommend running ads for quick leads while building your organic presence for the long game.

Do I need a new website before running ads?

Not always, but if your current site doesn't have a clear way to request an estimate or show off your work, sending ad traffic there is a waste. We can build dedicated landing pages for your campaigns even if your main site stays as-is. If you do need a full site, our Website+SEO package starts at $3,500.

Digital Marketing · Whitehouse, TX

Digital Marketing for Roofers in Whitehouse

Most roofing companies in Whitehouse are paying for marketing that doesn't connect back to a single signed contract. That's not a budget problem — it's a targeting problem. We build marketing that tracks back to actual roof jobs, not just clicks.

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Your Ads Aren't Bad — They're Aimed Wrong

Here's my blunt take on roofing marketing in a town like Whitehouse: the companies spending the most aren't winning the most jobs. They're just burning through budget faster. Whitehouse sits right there off 69, growing like crazy with new subdivisions and families moving in from Tyler for the schools and the space. That's a goldmine for a roofer — if you know how to reach those people at the right time.

Google Ads for roofers are expensive. Like, shockingly expensive per click. And if your campaign is set up wrong — targeting too broad, running ads for "roofing" when someone's searching for DIY shingle repair videos — you're paying five, ten, fifteen bucks a click for someone who was never going to call you. We set up campaigns that target the stuff that actually means money. "Roof replacement Whitehouse TX." "Storm damage roof inspection near me." "Insurance claim roofer Smith County." Those are the searches from people holding their phone, staring at a leak, ready to talk to someone today. Not browsing. Buying.

But it's not just search ads. After a big storm rolls through — and they always do out here — Facebook and Instagram become gold. Before and after photos of tear-offs and new installs, a quick video walkthrough of hail damage, a post explaining what an insurance adjuster is actually looking for. That stuff gets shared. Your neighbor sees it, remembers their shingles looked rough last spring, and now you're top of mind. We figure out which channels make sense for your specific situation and put the money there. Not everywhere at once. Where it counts.

Tracking the Money, Not the Metrics

The thing that drives me crazy about how most agencies handle roofing marketing — they'll send you a report full of impressions and click-through rates and you're sitting there like, cool, but did anyone actually book an inspection? That's the only number that matters. We set up tracking so you can see exactly which ad, which keyword, which platform led to a form fill or a phone call. Not vanity metrics. Real leads you can follow up on.

And speaking of forms — your ads should be sending people somewhere that makes it dead easy to request a free inspection. Not a generic contact page. A page with storm damage info, warranty details, before and after project photos, and a short form that gets you their address and what's going on with their roof. That's it. Every extra step between the ad click and the form submit is a lost lead. We build those landing pages as part of the marketing setup because sending paid traffic to a bad page is like paying for a billboard that faces the wrong direction.

Email's the other piece nobody in roofing talks about enough. After a storm, you should be able to email every past lead in your list — the ones who got quotes but didn't pull the trigger, the ones whose roofs were borderline last year. A simple "Hey, we're doing free inspections in Whitehouse this week after last night's storm" email can fill your schedule for a week. Our SEO+Ads package starts at $750/mo and covers the ad management, landing pages, and email setup. No six-month contracts where you're locked in wondering if it's working. You'll see the leads coming in or you won't — and we'll adjust fast either way.