How do I know if my current Google Ads are actually working?

If you can't trace a specific job back to a specific ad, they're probably not working the way they should be. We set up tracking so you can see which clicks turned into calls and which calls turned into contracts. That's the only number that matters.

Is digital marketing worth it in a town as small as Yantis?

You're not marketing to Yantis alone. You're marketing to homeowners across Wood County, around Lake Fork, and into surrounding areas. The geography is wider than the city limit sign. Digital ads let you draw that circle exactly where your service area is.

Should I focus on Google Ads or Facebook first?

Depends on what kind of work you want. Google catches people actively searching for a roofer right now — high intent. Facebook is better for getting in front of homeowners who haven't started looking yet, like after a storm when they don't realize they have damage. We usually recommend starting with one and adding the other once the first is steady.

What do I need before running ads for my roofing company?

A website with a working estimate request form, some photos of your actual work, and clear info about your service area and warranties. Ads send people somewhere — if that somewhere doesn't load fast and answer their questions, the ad spend is wasted.

How fast can I expect to see leads from a new campaign?

Paid ads can start generating clicks within days. Whether those clicks become real leads depends on your website, your offer, and how competitive your area is. We watch the data weekly and adjust. Some campaigns find their groove in a few weeks, others take a month of tuning.

Digital Marketing · Yantis, TX

Digital Marketing for Roofers in Yantis

If your roofing company is spending $750 a month on ads and you can't point to a single job that came from it, that's a problem worth fixing. Yantis is a small market — which means every dollar matters more, not less. We build marketing plans for roofers that focus on real leads, not impressions on a dashboard.

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Your Ad Budget Isn't the Problem

Most roofers don't have a spending problem. They have a targeting problem.

You put money into Google Ads. You got clicks. Maybe some of those clicks were from homeowners in Wood County looking for roof repair after a storm. Maybe most of them were bots, tire-kickers, or people three counties away. You don't know — and that's the real issue.

A $500 ad spend that brings in two signed contracts is better than $2,000 that brings in a bunch of form fills from people who never answer the phone. We figure out where Yantis-area homeowners actually look when they need a roofer — Google, Facebook, their inbox — and put your budget there. Not everywhere at once. Just where it works.

Storm Season Is a Marketing Event

When hail rolls through the Lake Fork area, every roofer in East Texas starts running ads at the same time. The ones who already have campaigns dialed — with landing pages showing before-and-after project photos, clear insurance claim guidance, and a fast estimate request form — those are the ones getting calls.

If you're scrambling to set up ads after the storm hits, you're already late. We build campaigns that can scale up fast when weather events happen and pull back when things are quiet. Your budget flexes with the work.

And between storms? That's when you run for the folks replacing 20-year-old shingles, adding warranty coverage, or just wanting an inspection before they list their lake house.

Small Town, Smarter Targeting

Yantis has maybe 570 people. But the roofing market here isn't just Yantis — it's the whole stretch around Lake Fork, the residential growth along FM roads, folks with property in Wood County who live somewhere else half the year.

Broad targeting wastes money in a market like this. We get specific. Zip codes. Radius targeting. Search terms people actually type — not what a keyword tool in Dallas says they should be typing.

We also look at what channels make sense for your situation. Sometimes that's Google search ads. Sometimes it's a Facebook campaign with photos of actual roof work. Sometimes it's email follow-ups to people who requested an estimate but went quiet. Usually it's a mix — but a deliberate one.

What This Costs

Our SEO and ads management starts at $750 a month. That covers the strategy, the campaign management, and the reporting — plain-English reporting, not a 30-slide deck full of impressions.

No six-month lock-in. No giant retainer before we've proven anything.

If you don't have a website that can actually convert the traffic we send, we can build one too. A full site for a roofing company starts at $1,500, done in about a week. Add SEO baked in from the start for $3,500.