Do I need a website before running Google Ads?

Yes. Ads send people somewhere, and that somewhere needs to be a real page with your services, credentials, and a way to get in touch. If you don't have one yet, we build full websites for accountants starting at $1,500.

Can you target people searching for specific services like payroll or bookkeeping?

Absolutely the goal. We build separate ad groups for each service you offer — tax preparation, bookkeeping, payroll, business tax filing. Each one targets different search terms and sends visitors to relevant content. Lumping everything into one campaign is a common mistake.

Will my ads show to people outside my service area?

Not if the geo-targeting is set correctly. We define the radius or specific towns where your ads appear. Someone searching from Tyler or Longview only sees your ad if you want them to. Someone in Houston never does.

What's the difference between Google Ads and SEO?

SEO builds your organic ranking over time — it's slower but the traffic is free once you're ranking. Google Ads puts you at the top immediately but you pay per click. For accountants who need leads now, ads are faster. Long-term, having both running is the stronger play.

How do I know if my ads are actually working?

We track which keywords generate calls and form submissions, not just clicks. You'll know exactly how many inquiries came from ads each month and what you paid per lead. If a campaign isn't producing, we adjust or cut it.

Google Ads Management · Alba, TX

Google Ads for Accountants in Alba

Google Ads won't fix a bad offer, a confusing website, or a service nobody wants. But if you're a CPA doing good work in Alba and people just aren't finding you — paid search can put you in front of them the same day they start looking.

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What Ads Can and Can't Do for Your Practice

Can't do: make people trust you. Can't replace a referral from their neighbor at Alba Community Church. Can't turn a bad first impression into a new client.

What it can do is show your name to someone in Wood County who just typed "CPA near me" or "small business tax help East Texas" into Google. Right when they need you. Not next month. Not after six months of waiting for SEO to build. Today.

For accountants, the math on Google Ads tends to make sense. One new tax prep client covers your ad spend. One new bookkeeping or payroll client covers it for months. The trick is making sure you're not paying for clicks from people looking for H&R Block coupons or free TurboTax alternatives. That's where targeting matters more than budget.

How We'd Set This Up for a CPA

First — keyword research that actually fits what you do. "Accountant Alba TX" is obvious. But there are dozens of longer searches people run when they need help with quarterly filings, back taxes, payroll setup, or bookkeeping for a small operation. Those searches cost less per click and the people running them are closer to picking up the phone.

We build campaigns around your actual services. Tax prep gets its own ads. Bookkeeping gets its own. Payroll, same thing. Each ad sends people to a page that talks about that specific service with a clear way to contact you. Not your homepage. Not a generic "services" page.

Geo-targeting gets set tight. Alba, Emory, Quitman, Mineola — wherever your clients would realistically drive from. No reason to pay for clicks from Dallas or Houston. And we set negative keywords so you're not showing up for searches that'll never turn into paying clients.

The Part Where You Ask Questions

"How much do I need to spend on ads?" Depends on your market, but most accounting practices in small towns can run meaningful campaigns without a huge budget. The ad spend itself goes directly to Google — you control that number. Our management starts at $750/mo, which covers setup, monitoring, adjustments, and reporting.

"What about tax season vs. the rest of the year?" Good question. We can scale budgets up in January through April when search volume spikes, then pull back during slower months. No point running the same budget year-round if the demand isn't there.

"I tried Google Ads once and it didn't work." Probably because it was set up once and never touched again. Campaigns need weekly attention — adjusting bids, pausing bad keywords, testing new ad copy. A campaign that runs on autopilot wastes money. That's the whole reason to have someone managing it.

"How fast will I see results?" You can have ads running within a few days of starting. Leads can come in that first week. But it takes a few weeks of data before we can really tighten things up and get your cost per lead down to where it should be.