How fast will I start getting leads from Google Ads?

Usually within the first week or two. That's the whole appeal of ads over SEO — it's fast. The first month is partly about learning what works and cutting what doesn't, but you should see real inquiries early on.

Can I pause ads after tax season?

Absolutely. Some accountants want to run hard from January through April and then scale back. Others keep ads going year-round for bookkeeping and payroll leads. We'll adjust to whatever makes sense for your practice.

What if I only want certain types of clients?

That's actually easier to do with ads than most people think. We pick keywords and write copy that attracts the clients you want. If you're done with individual returns and only want small business work, we target accordingly.

Do I pay you and Google separately?

Yes. Our management fee starting at $750/mo is separate from your Google ad spend. You pay Google directly for the clicks. We recommend a budget based on your area and goals, and you control how much goes to Google.

What's the difference between this and SEO?

SEO is a slow build — it takes months to rank but the traffic is free once you're there. Ads are immediate but you pay for every click. Most accounting firms that are serious about growth do both eventually. But if you need leads now, ads are where you start.

Google Ads Management · Van, TX

Google Ads for Accountants in Van — Without the Wasted Budget

Are people in Van actually searching Google for a CPA? Yeah. They are. And if you're not showing up in those results with an ad that makes sense, somebody else in Van Zandt County is getting that call instead of you.

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You've Probably Already Tried This

So you set up a Google Ads account. Maybe during tax season, maybe because a Google rep called you and made it sound easy. You picked some keywords — "accountant near me," "tax preparation Van TX" — set a daily budget, and let it run.

And then... nothing great happened. Clicks came in. Money went out. Your phone didn't ring any more than usual. Or worse, it rang but it was people looking for free tax filing software or asking questions you'd never bill for. That's not a Google Ads problem. That's a setup problem.

The difference between an ad account that generates real inquiries and one that just burns through your budget is honestly pretty boring. It's keyword match types. It's negative keyword lists. It's making sure your ads only show to people in and around Van — not Shreveport, not Waco, not some random city three states over. It's writing ad copy that sounds like an actual accounting firm and not a robot. None of this is glamorous work, but it's the work that matters.

What This Actually Looks Like for a CPA

Accountants have a weird ad cycle. Tax season is obvious — everyone's searching. But there's also payroll season, quarterly filings, small business owners who just got an IRS letter and need help yesterday. Each of those moments needs different keywords and different ads.

We'd set up campaigns around the services you actually want to promote. Tax prep, bookkeeping, payroll, business formation — whatever you want more of. If you're tired of individual returns and want to focus on small business clients, we target that way. If you want a mix, we build it that way.

And here's the part most people skip: we actually watch the account. Weekly. We see what's converting, what's not, and we adjust. Your cost-per-lead should go down over time, not up. If it's going up, something's wrong and it needs fixing — not ignoring.

OK but Real Talk — Is This Worth It for a Small Town?

Fair question. Van's not Dallas. You're not going to get 500 clicks a day.

But you don't need 500 clicks a day. You need like... four good leads a month? Maybe six during tax season? A single new bookkeeping client paying you monthly is worth way more than what you'd spend on ads to get them.

The math works better in small towns, honestly. Less competition means cheaper clicks. And because you're one of a handful of CPAs serving the Van area, your ads don't have to fight through a wall of competitors to get seen.

Google Ads management runs starting at $750/mo — that covers the ad management, the strategy, and ongoing adjustments. Your actual ad spend with Google is separate and up to you. We'll tell you what makes sense for your market. No guessing.

So yeah. It works in Van. It works in small markets generally. You just have to do it right.