How long before I start getting leads from Google Ads?

Most campaigns start producing inquiries within the first two weeks. It takes a bit longer to dial the targeting in and get cost-per-lead where we want it—usually about 30 to 60 days for the campaign to hit its stride.

Do I need a new website before running ads?

Not necessarily, but your site needs to do a few things well: show what kind of construction work you do, display your licensing and insurance info, and have a clear way for people to contact you for a bid. If it doesn't do those things, we should fix that first.

Can you target specific types of construction jobs?

Yes. If you only want commercial projects, we target commercial keywords. If you're focused on residential new builds, same thing. We can also run separate campaigns for different service lines if you want to test which type of work brings in the best return.

What's the difference between the $750/mo and what I pay Google?

The $750/mo starting price is our management fee—that covers building and running the campaigns, writing ad copy, managing your landing pages, and reporting. Your ad spend goes directly to Google. We'll recommend a monthly ad budget based on your area and goals, and you control that number.

I've tried Google Ads before and it didn't work. What would be different?

Usually when ads don't work for a construction company, it's one of three things: wrong keywords, wrong location targeting, or the landing page didn't convert. We address all three from the start. And we actually watch the account weekly instead of setting it up and walking away.

Google Ads Management · Arp, TX

Google Ads Management for Construction Companies in Arp

The average Google Ads account wastes a significant chunk of its budget on clicks that were never going to convert. For a construction company in Arp, where every dollar counts and the market is small, that's a problem you can't afford to ignore. We manage Google Ads campaigns built around getting actual project inquiries—not vanity clicks.

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Why Most Construction Ad Campaigns Fail Before They Start

Google makes it very easy to set up an ad account. That's the problem. You pick a few keywords like "construction company near me," set a daily budget, and let it run. Two weeks later you've spent a few hundred dollars and gotten calls from homeowners asking if you can hang a ceiling fan.

The issue isn't Google Ads as a platform. It works. But it works the way a table saw works—great tool, bad results if you don't know what you're doing with it. Construction companies in places like Arp and the surrounding Smith County area have a specific set of challenges. The search volume is lower than metro areas, so every click matters more. You're competing against companies in Tyler who have bigger budgets. And the difference between someone searching for a general contractor and someone searching for a handyman is worth thousands of dollars in project value.

We set up campaigns that account for all of this. Proper keyword targeting, negative keyword lists to filter out the junk, geo-targeting that actually makes sense for your service area, and ad copy that speaks to the kind of work you do—whether that's residential builds, commercial projects, or specialty construction.

What Goes Into a Campaign That Actually Produces Leads

1. **Keyword research specific to construction.** We identify the search terms people use when they're looking for a contractor—not browsing, not researching, but ready to request a bid. There's a big difference between "how much does it cost to build a house" and "custom home builder Arp TX." We target the second kind.

2. **Geographic targeting down to the zip code.** Arp sits in a rural stretch of East Texas. You probably serve a radius that includes parts of Tyler, Overton, Troup, and the surrounding countryside. We draw your ad boundaries around the areas you actually want to work in. No paying for clicks from Dallas or Houston.

3. **Landing pages built for conversions.** Sending ad traffic to your homepage is a waste. We build dedicated pages that show your services, display your licenses and bonding info, and make it dead simple for someone to request a bid or call you directly. A contact form for construction inquiries, photos of your work if you have them, and nothing else getting in the way.

4. **Ongoing management and adjustments.** We monitor what's converting, pause what isn't, and adjust bids weekly. Cost-per-lead should go down over time, not up. If it's going up, something's wrong and we fix it.

Cost and What to Expect

Our ads management runs starting at $750/mo, which covers campaign setup, keyword research, landing page work, and ongoing management. Your actual ad spend with Google is separate—you pay Google directly for the clicks, and we tell you how much to budget based on your market and goals.

For construction companies in a market like Arp, you don't need a massive ad budget to see results. The search volume is modest, but the people searching are serious. One commercial project lead can pay for months of ad spend. We track every call and form submission so you know exactly where your money went.

You'll also want a website that backs up your ads. If someone clicks through and finds a page that doesn't list your services, doesn't show any project work, or doesn't have a way to request a bid, you've paid for a click and gotten nothing from it. If your site needs work, we handle that too—full websites for construction companies start at $1,500.