How long before I start getting leads from Google Ads?

Usually within the first week or two. Unlike SEO, which takes months, Google Ads can start showing your business at the top of search results as soon as the campaign goes live. The first couple weeks are about dialing in the targeting and weeding out bad keywords, but you can see leads quickly.

How much should I budget for the actual ad spend?

For a construction company in a market like Henderson, somewhere between $500 and $1,500/mo in ad spend is a reasonable starting point. We'll look at search volume for your specific services and recommend a budget. You can adjust it anytime.

Can you target specific types of construction jobs?

Yes. If you only want commercial projects, we target commercial keywords. If you want residential remodels in a specific zip code range, we can do that too. The whole point is making sure your ads show up for the work you actually want — not everything under the sun.

I tried Google Ads before and it didn't work. What's different?

Most failed campaigns we hear about were either set up with Google's default settings (which are designed to spend your money, not save it) or they were launched and never touched again. We build campaigns manually, set proper match types, add negative keywords from day one, and adjust weekly based on real data.

Do I need a new website to run Google Ads?

Not necessarily, but your landing pages matter a lot. If someone clicks an ad and lands on a slow page with no clear way to contact you, you're wasting that click. We'll tell you honestly if your current site can handle the traffic or if it needs work first.

Google Ads Management · Henderson, TX

Google Ads Management for Construction Companies in Henderson

A bad Google Ads campaign for a construction company can burn through $2,000 a month and deliver nothing but spam calls and tire-kickers. We set up and manage campaigns that actually target people in Rusk County looking for contractors — not bots, not random clicks, not someone in Houston Googling 'how to build a deck myself.'

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The Wrong Clicks Are Expensive

Google Ads charges you per click. That's the deal. So when someone searches 'construction company Henderson TX' and clicks your ad, you pay for that. Fine — that's a real prospect.

But when your campaign is set up sloppy, you also pay when someone searches 'construction jobs hiring near me.' Or 'how much does it cost to build a house.' Or 'DIY concrete patio.' None of those people are calling you for a bid. They're browsing. And every one of those clicks costs you real money.

We build campaigns with tight keyword targeting, proper negative keyword lists, and geo-targeting that actually makes sense for a construction company working in Henderson and the surrounding area. You show up for searches like 'general contractor Henderson TX' and 'commercial construction East Texas' — not for homework questions about load-bearing walls.

Your Ads Should Match What You Actually Do

If you do residential remodels, commercial builds, and concrete work — those shouldn't all land on the same generic page. Each service needs its own ad group and its own landing page that talks about that specific thing. Licenses, bonding info, photos of actual work, and a clear way to request a bid.

This is where most construction company ad campaigns fall apart. Someone clicks an ad for 'metal building contractor' and lands on a homepage that says 'We do it all!' with a stock photo of a hard hat. That person leaves. You still paid for the click.

We write ads that match what people are searching for. And we send them to pages that answer their question and make it easy to get in touch.

Henderson Is a Small Market — That's Actually Good

Big cities mean expensive clicks. Dallas contractors might pay $15-$25 per click on competitive keywords. Henderson and Rusk County? Way less. The search volume is smaller, but so is the competition. That means your budget goes further and you're not fighting ten other contractors for every eyeball.

A well-managed campaign in a market like Henderson can generate real project inquiries — the kind where someone's ready to talk about a build, not just browsing — without a massive monthly spend. We keep a close eye on what's converting, what's wasting money, and what needs adjusting. Weekly. Not once a quarter.

What This Costs

Google Ads management starts at $750/mo. That covers campaign setup, keyword research, ad copywriting, landing page guidance, and ongoing management. Your actual ad spend with Google is separate — you control that budget and we'll recommend a number that makes sense for your market.

No long-term contracts. If it's not working, you stop. But we track every lead so you can see exactly what you're getting. Cost per lead, which keywords are performing, which ones we killed. All of it. You shouldn't have to guess whether your ads are working.