How long before I start getting leads from Google Ads?

Most campaigns start generating clicks within the first few days. Leads that actually turn into phone calls or form submissions usually show up within the first two weeks. It takes about 30–60 days to really dial the campaign in and get your cost-per-lead where it should be.

Can you target specific types of construction work in the ads?

Yes. If you only want residential remodel leads, we build campaigns around that. If you want commercial jobs or specialty work like metal buildings or concrete, we target those keywords separately. Running everything in one campaign is a common mistake — splitting by service type gives you way more control over budget and results.

What if I only work in Cherokee County and a few surrounding areas?

That's exactly how we'd set it up. We can target by zip code, city, or a custom radius around Rusk. No reason to pay for clicks from Tyler or Nacogdoches if you don't take work there.

Do I need a new website before running ads?

Not always, but it helps. If your current site loads well, has your services listed, and includes a way for people to request a bid, it can work. If it's outdated or missing project photos and contact forms, the ads will bring traffic that doesn't convert — and that's wasted spend.

How is this different from just boosting posts on Facebook?

Facebook puts your ad in front of people who might be interested based on their profile. Google puts your ad in front of someone actively searching for a contractor right now. The intent is completely different. Both have a place, but Google Ads tends to produce higher-quality leads for construction because the person is already looking.

Google Ads Management · Rusk, TX

Google Ads Management for Construction Companies in Rusk, TX

The average Google Ads account wastes about a third of its budget on clicks that were never going to convert. For a construction company in Rusk, that's money that should be going toward materials, crew, or equipment — not funding clicks from people looking for DIY YouTube tutorials.

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Why Most Construction Ad Campaigns Fail

Construction is expensive to advertise. Keywords like "general contractor" and "home builder" carry high cost-per-click rates because every company in East Texas is bidding on the same handful of terms. Without proper targeting, your ads show up for people in Houston, people searching for construction jobs, and people who just want to know what a load-bearing wall is.

Rusk sits in Cherokee County with a tight-knit population. You're not trying to reach millions of people. You're trying to reach the property owner off Highway 69 who needs a shop building. The family near the Texas State Railroad depot planning a home addition. The business owner on the square looking at a commercial renovation. Broad campaigns miss all of them.

Google doesn't care if your clicks turn into signed contracts. They get paid either way. So if nobody's watching your account — adjusting bids, cutting bad keywords, tightening your geographic radius — you're just feeding the machine.

How We Build a Campaign That Actually Produces Leads

1. **Keyword research built around construction intent.** We target phrases that signal someone is ready to hire — not browse. "Contractor near Rusk TX" matters. "What does a contractor do" doesn't. We also build out negative keyword lists from day one so you're not paying for irrelevant traffic.

2. **Geographic targeting down to the mile.** Your ads run in Rusk, Jacksonville, Alto, Wells — wherever your service area actually is. Not statewide. Not countywide unless that's what you want. Every dollar stays inside the territory where you'll actually take a job.

3. **Landing pages that match the search.** Someone clicks an ad for "commercial construction Rusk TX" and lands on a page about commercial construction — not your homepage. This is where most campaigns fall apart. The ad does its job, but the page doesn't close. We fix that gap.

4. **Ongoing management, not a one-time setup.** We monitor search terms weekly, adjust bids, pause what's not working, and scale what is. Your cost-per-lead should go down over time, not up.

What This Costs and What You Get

Google Ads management starts at $750/mo, which covers campaign setup, keyword research, ad copywriting, landing page strategy, and ongoing management. Your actual ad spend with Google is separate — you control that budget directly.

For construction companies, we typically recommend pairing ads with a solid website that shows your work. Project photos, service breakdowns, license and insurance info, a clear bid request form. If your current site doesn't have those things, a full website build starts at $1,500 and takes about a week.

Ads bring people to the door. The website gets them to knock.