How quickly can Google Ads start bringing in construction leads?

Ads can start showing within a day or two of launch. Real leads typically start coming in during the first week. It takes a few weeks of data to really dial the targeting in and cut wasted spend, but you're not waiting months to see movement.

What's the difference between the ad spend and the management fee?

The management fee — starting at $750/mo — covers our work: building campaigns, writing ads, monitoring performance, adjusting bids. The ad spend is what you pay Google directly for the clicks. Those are two separate costs, and you control the ad budget.

Can you target just the Tool and Henderson County area?

Yes. We set radius and location targeting based on where your crew actually works. If you take jobs across East Texas, we expand it. If you mostly work within a 30-mile radius of Tool, we keep it tight. No reason to pay for clicks from areas you don't serve.

Do I need a new website to run Google Ads?

Not always, but the page your ads send people to matters a lot. If your current site doesn't have project photos, clear service descriptions, and a bid request form, we'd recommend building a landing page that does. A full website starts at $1,500 if you need one.

What if I only do one type of construction work?

That actually makes campaign setup simpler. We build tighter keyword lists and more specific ad copy. Specialists tend to convert better because the ads match exactly what the searcher wants.

Google Ads Management · Tool, TX

Google Ads Management for Construction Companies in Tool, TX

A single wasted click on Google Ads can cost $15, $30, sometimes more in the construction space. Multiply that across a month of poorly targeted campaigns and you've got a real problem. We build and manage Google Ads accounts for construction companies in Tool and across East Texas — so every dollar goes toward people actually looking to hire a contractor.

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Bad Targeting Is Expensive

Google Ads for construction isn't like running ads for a pizza shop. The keywords cost more. The clicks cost more. And when those clicks come from someone looking for a DIY tutorial or a homeowner three counties away, you're paying full price for nothing.

Most ad accounts we'd expect to find in this industry have the same issues. Broad match keywords pulling in junk traffic. No negative keyword list. Location targeting set to "people interested in" instead of "people located in" — which means you're paying for clicks from people in Houston who searched "Tool TX contractor" out of curiosity.

That's fixable. But you have to actually watch the account. Weekly. Not monthly. Not quarterly.

What a Managed Campaign Looks Like

We set up campaigns around the services you actually want to sell. Residential builds, commercial work, concrete, roofing, additions — whatever you focus on. Each service gets its own ad group with keywords that match how real customers search.

Your ads show to people in and around Tool, Henderson County, and whatever radius makes sense for your crew. We write ad copy that mentions your service area, your specialties, and gives people a reason to click. And we send that traffic to a page built to convert — not your homepage with six navigation links and a stock banner.

Every week we check search terms, pause what's not working, and shift budget toward what is. You get a report. No jargon.

Construction Leads Require a Different Setup

Someone searching for a contractor isn't impulse buying. They want to see completed projects. They want to know if you're licensed and bonded. They want a way to describe their project and request a bid.

So the landing page matters as much as the ad. We make sure your project portfolio, your credentials, and your bid request form are all part of the experience. A click that lands on a page with no photos and a generic contact form is a click you paid for and wasted.

The Numbers

Google Ads management paired with ongoing SEO starts at $750 a month. That covers campaign setup, keyword research, ad copywriting, landing page strategy, weekly monitoring, and monthly reporting.

You control the ad spend budget separately — we'll recommend a starting point based on your service area and competition, but you set the ceiling. No long-term contracts. If it's not working, you'll know. And so will we.