What's my ad budget need to be on top of your management fee?

Depends on how competitive your services are and how many jobs you want. For most Tyler-area contractors, $1,000–$2,500/month in ad spend gets you consistent visibility. We'll tell you what makes sense after we know what you do and where you want to show up.

Can you target just commercial jobs or just residential?

Yep. We build separate campaigns so you're only paying for the kind of work you actually want. If you do both but one's more profitable, we can weight the budget that direction too.

How fast will I start getting calls?

Usually within the first week once the campaigns go live. Google Ads doesn't have a ramp-up period like SEO does—you're paying for visibility right away. Quality of leads improves as we tweak things over the first month or two.

Do I need to sign a long contract?

No. This is month-to-month. If it's not bringing in jobs, you can stop. We'd rather you stick around because it's working than because you're locked in.

What if I've tried Google Ads before and it didn't work?

That's common. Usually it's because the campaign was set up too broad, never adjusted, or the landing page didn't match what people were searching for. We'd look at what happened and set it up different this time.

Google Ads Management · Tyler, TX

Google Ads for Construction Companies in Tyler

Smith County's building boom isn't slowing down—between East Texas growth and people moving in from Dallas, there's work everywhere. But half the contractors bidding on these projects are using Google Ads like a slot machine, dumping money into campaigns they set up once and never touch again. You can do better than that.

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Why Your Current Google Ads Setup Is Probably Wasting Money

Running Google Ads for construction isn't the same as running ads for a pizza place. The keywords are expensive—like $15-$40 per click expensive—and if you're not watching which ones actually turn into bid requests, you're just funding Google's quarterly earnings. A lot of contractors start a campaign, pick a few obvious terms like "Tyler contractor" or "home remodeling," set a daily budget, and then forget about it for three months. That's how you spend $2,000 and get two tire-kicker calls.

You need someone checking what's working every week. Which search terms are bringing in serious inquiries vs. homeowners who just want a rough estimate they'll never act on? What time of day are your best leads clicking? Are you even showing up when someone searches "commercial concrete Tyler TX" or are you getting drowned out by national companies with bigger budgets? Google's algorithm doesn't care about your business—it cares about spending your daily limit. So if you're bidding on "kitchen remodel" without specifying Tyler or Smith County, you might be paying for clicks from Longview or Jacksonville. Congrats, you just bought traffic you can't serve.

And then there's negative keywords. If you don't tell Google to exclude terms like "DIY," "how to," or "cheap," you're paying for people who are never going to hire anyone. We build those lists from day one and keep adding to them. We also write ads that actually filter—mention licensing, mention commercial vs. residential, mention service areas—so the people who click are at least in the right ballpark. You're not trying to get every click. You're trying to get the right ones.

How We Actually Run Construction Campaigns That Convert

We start by figuring out what jobs you actually want. If you're a commercial outfit that occasionally does high-end residential, we're not wasting budget on "bathroom remodel Tyler." If you only do resi work within 20 miles of the Azalea Trail area, we're geo-targeting tight and excluding the rest. Then we build campaigns around job types—concrete, framing, full builds, remodels, whatever you do—and write separate ads for each. Someone searching "metal building contractor Smith County" sees different copy than someone searching "home addition Tyler TX." It's more work. It also works better.

We watch the numbers like you'd watch a job site. Cost per lead, conversion rate, which keywords are bringing in real bids vs. junk inquiries. If something's draining budget without results, we kill it or adjust it. If a keyword's crushing it, we push more spend there. Google's recommendations? Half of them are designed to make you spend more, not smarter. We ignore those. We also test ad copy constantly—different headlines, different calls-to-action, different ways of filtering out bad fits. Some months you'll get more clicks for less money. Some months it's tighter and we adjust.

You'll need a decent landing page—doesn't have to be fancy, but it should show your work, list your licenses, and make it easy to request a bid. If your site's a mess or you don't have one, we can handle that too. But the ads are only half of it. If someone clicks and lands on a home page with no photos and a contact form buried somewhere, you just paid $20 for nothing. We can run this as ongoing management starting at $750/mo, and that includes the setup, the monitoring, and actually answering when you ask why something changed. No six-month contracts. No setup fees that cost more than the first month. Just ads that run clean and get checked on.