How do you keep my ads from showing to people outside Van Zandt County?

Geographic targeting in Google Ads lets us draw a radius or select specific zip codes and cities. We set campaigns to target people physically located in your service area, not just people who searched for something mentioning Van or Canton. Google's default settings are loose on this, which is one of the first things we fix.

What if I only do one type of construction work?

That actually makes campaign setup simpler. If you're strictly residential new builds, or strictly metal buildings, we build the whole account around that one service. Fewer campaigns to manage, tighter keyword lists, and ad copy that speaks directly to that buyer.

Do I need a new website before running ads?

Not always, but it depends on what you've got. If your site shows your services, has photos of completed work, displays your licensing and insurance info, and has a clear contact form — you're probably fine. If it's thin or outdated, sending paid traffic to it is a waste of ad spend.

How long before I start getting leads?

Most accounts start generating calls and form submissions within the first two to three weeks. The quality of those leads improves over the first couple months as we refine targeting and add negative keywords to filter out bad searches.

Can I pause the ads during my busy season?

You can. Some construction companies pause during months when they're booked out and restart when the pipeline thins. There's no long-term contract forcing you to keep running. The account and all the work we've done stays yours.

Google Ads Management · Van, TX

Google Ads Management for Construction Companies in Van, TX

Most construction companies in a town like Van don't need more brand awareness. They need the phone to ring with real projects. Google Ads can do that — if somebody's actually paying attention to the account.

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Construction Ads Require a Different Approach Than Most Industries

A construction company isn't selling a $30 product online. You're selling $15,000 shop buildings, $200,000 custom homes, commercial build-outs that take months. The people clicking your ads aren't impulse buyers. They're property owners in Van Zandt County who've been thinking about this project for weeks or months, and they're finally ready to talk to somebody.

That changes everything about how the ad account needs to be built. Keyword selection matters more because the wrong search terms burn through budget fast. Someone searching for construction jobs or DIY construction tips isn't your customer, but Google will happily show them your ad and charge you for the click. Same goes for geographic targeting — if your crew works Van, Canton, Wills Point, and the surrounding county but you're showing ads across all of DFW, you're paying for clicks from people you'll never serve.

We build accounts around the way construction buyers actually search. That means separate campaigns for residential and commercial if you do both. Specific ad groups for the services that make you money — metal buildings, concrete work, new home construction, remodels, whatever your bread and butter is. Landing pages that show your licenses, your insurance, your bonding info, and a clear way to request a bid. Not a generic homepage with a phone number buried in the footer.

And then there's the part most people skip: watching the account after it launches. Checking search term reports weekly. Adding negative keywords when garbage clicks show up. Adjusting bids when certain services convert better than others. A Google Ads account for a construction company isn't something you set up once and walk away from. It needs hands on it every week.

What This Costs and What You Should Expect

Google Ads management starts at $750 a month. That covers account setup, keyword research, campaign structure, ad copywriting, landing page direction, and ongoing management. Your actual ad spend with Google is separate — that's the budget you set for clicks, and it goes directly to Google.

For a construction company in Van, the ad spend doesn't need to be enormous. You're not competing in Houston or Dallas where a single click on a construction keyword can cost $25 or more. Van Zandt County is a smaller market, which means lower cost per click and less competition. A reasonable monthly ad budget combined with tight targeting can keep your cost per lead in a range that makes sense for the size of jobs you're bidding.

What you should expect: the first month is setup and learning. Google needs data to figure out which searches convert and which don't. By month two, the account starts to find its footing. By month three, there's enough data to make real decisions about what's working. This isn't a switch you flip for instant results, but it's faster than waiting for SEO to build up — and every lead is someone who actively searched for what you do.

One thing worth saying plainly: if your website doesn't show your work, your services, and a way to request a bid, the ads won't fix that. People click the ad, land on your site, and decide in seconds whether to contact you or move on. If you need a site that actually supports a paid campaign, that's a conversation worth having before the ads go live.