How long before I start seeing leads from Google Ads?

Most campaigns start generating clicks within the first few days. Qualified leads — people actually requesting bids or calling about projects — usually start coming in within the first two to three weeks. It depends on your budget and how competitive your service area is.

Do I control how much I spend on the ads themselves?

Yes. Your ad spend goes directly to Google and you set the daily budget. Our management fee is separate. You can increase or decrease your ad budget anytime based on how busy you are or what season it is.

Can you target specific types of construction work?

That's the whole point. If you want leads for residential remodels but not commercial tenant buildouts, we target accordingly. Same goes for new construction, additions, concrete, roofing — whatever you actually want to bid on.

What if I already ran Google Ads and it didn't work?

That's common. Usually the issue is broad keyword targeting, no negative keywords, and a landing page that doesn't convert. We'd audit what was set up before and rebuild the campaign properly. A bad first experience with Google Ads usually means the setup was bad, not that the platform doesn't work.

Do I need a website before starting ads?

You need somewhere to send the traffic. A bare-bones site with no project photos or service details won't convert well, and you'll be paying for clicks that go nowhere. If your current site isn't ready, we can build one starting at $1,500 before launching the campaign.

Google Ads Management · Whitehouse, TX

Google Ads Management for Construction Companies in Whitehouse

The average cost per click in construction-related Google Ads runs between $4 and $9. That adds up fast when half your clicks come from people looking for DIY tips or jobs. If you're a construction company in Whitehouse trying to land real bids, your ad spend needs to go toward folks who actually want to hire a contractor.

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The Problem With Running Your Own Ads

Google makes it very easy to set up an ad campaign. That's the problem. You pick some keywords, set a daily budget, write a couple lines of copy, and hit publish. Then Google happily spends your money.

What it doesn't do is tell you that "construction company near me" and "construction company hiring near me" are completely different searches with completely different intent. One is a potential client. The other is someone looking for a job. Google will show your ad to both unless you tell it not to. And that's one example out of hundreds.

Whitehouse is growing — new subdivisions, retail spots along Main Street, residential remodels near the older parts of town. There's real demand for construction work in Smith County. But demand doesn't matter if your ads are pulling in the wrong traffic or showing up in Longview when you only work within 30 miles of home. The targeting has to be specific. The keywords have to be specific. The landing page people see after they click has to be specific. None of that happens by default.

What a Managed Campaign Actually Looks Like

There's no secret formula. It's just work most people don't have time for. Here's what goes into it:

1. **Keyword research and negative keyword lists.** We figure out what your actual customers are searching — things like residential framing, commercial buildouts, concrete work in East Texas — and we block the searches that waste money. Job seekers, DIYers, people in the wrong zip code.

2. **Ad copy tied to your real services.** If you do residential new builds and light commercial, your ads say that. They mention Whitehouse and the surrounding area. They link to a page that shows your work, your licenses, your bonding and insurance info — not a generic homepage.

3. **Location and schedule targeting.** Your ads run where you work and when people are searching. Not statewide. Not at 2 AM. Smith County, maybe Cherokee or Henderson County if that's your range. During business hours and evenings when homeowners are planning projects.

4. **Weekly monitoring and adjustments.** This is the part most people skip. Which keywords are getting clicks but not calls? Which ads have a better click-through rate? Is your cost per lead going up or down? We watch the numbers and make changes. Every week.

What This Costs and What You Get

Our Google Ads management starts at $750/mo, which covers the campaign setup, keyword research, ad creation, landing page guidance, and ongoing management. Your actual ad spend with Google is separate — you control that budget directly.

For construction companies, the math is pretty straightforward. One decent project covers months of ad spend. A single residential build or commercial contract is worth thousands. The question isn't whether you can afford to run ads. It's whether you can afford to run them badly.

You'll also want a landing page that does its job. If someone clicks your ad and lands on a page with no project photos, no list of services, and a contact form buried somewhere — that click is wasted. We can build a full website starting at $1,500 if you need one, or work with what you've got if it's solid enough. Either way, the ads and the site need to work together.