How long before I start getting leads from Google Ads?

Most campaigns start generating calls within the first two weeks. It takes another few weeks of data to really tighten things up — killing bad keywords, adjusting bids, improving ad copy. Month two is usually where the cost-per-lead drops noticeably.

Do I need a new website before running ads?

Not necessarily. If your current site loads fast, has your phone number visible, and lists your electrical services clearly, we can work with it. If it doesn't do those things, sending paid traffic to it is a waste of your ad budget.

Can you target just the areas I actually serve around Alto?

Yes. We set radius targeting and can include or exclude specific towns. If you cover Alto, Jacksonville, Rusk, and the surrounding Cherokee County area but don't want leads from Tyler or Lufkin, we draw the lines accordingly.

What if I only do residential electrical work?

That's fine. We build the campaign around what you do. If it's panel upgrades, rewiring, outlet installs, and generator hookups — those are the keywords we target. No commercial or industrial terms eating your budget.

Why is my current Google Ads cost-per-lead so high?

Usually it's one of three things: broad match keywords pulling in junk traffic, no negative keyword list filtering out bad searches, or your landing page isn't giving people a reason to call. Sometimes all three. We fix each one.

Google Ads Management · Alto, TX

Are your Google Ads actually working, Alto?

If you're an electrician running Google Ads in Alto and the phone isn't ringing more than it was before — that's a problem with a specific answer. Not a vague one. We manage Google Ads campaigns for electricians, and the goal is simple: spend less per lead, get more of the right calls.

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The real question isn't whether Google Ads work

It's whether yours are set up to work in a market like Alto. Cherokee County isn't Dallas. You're not bidding against forty other electricians for the same zip code. That sounds like an advantage — and it is — but only if your campaign is built for a small, rural service area instead of copy-pasted from some generic template.

Most of the waste in electrician ad campaigns comes from targeting. Your ads show up for people in Lufkin who'll never drive to Alto. Or they show up for "electrician salary" and "how to become an electrician" — searches from people who will never hire you. Every one of those clicks costs money. And in a town of around twelve hundred people, you can't afford to pay for clicks that don't turn into jobs.

We set up campaigns that target the actual service radius you cover. If you're driving to Jacksonville, Rusk, Wells, or out toward the rural routes around Alto — we build that into the geo-targeting. Your budget goes toward homeowners and business owners searching for panel upgrades, outlet repairs, emergency electrical work. Not toward someone doing a school report.

What the management actually looks like

Here's what happens. We look at what you offer — residential, commercial, emergency calls, whatever your mix is — and build ad groups around those services. Each one gets its own keywords, its own ad copy, its own landing page if needed. Your license number and certifications go right in the ads because that's what makes someone pick up the phone instead of scrolling past.

Then we watch it. Weekly. Not monthly. Not quarterly. If a keyword is eating budget and not converting, we cut it. If a search term keeps showing up that's irrelevant, we add it to the negative keyword list. If your cost-per-lead creeps up, we find out why before it becomes a pattern.

You get a report that makes sense. Not a forty-slide deck full of impressions and click-through rates that don't mean anything to you. Calls. Form fills. Cost per lead. That's it.

A frank word about budget and expectations

You're in Alto. Not Houston. So the good news is you don't need a massive ad budget to show up. The bad news is that a small budget means every dollar has to count, and there's zero room for sloppy campaign management.

Google Ads management runs starting at $750/mo, and that includes the management — your actual ad spend with Google is separate. Is that cheap? No. But neither is paying Google $400 a month on your own and getting three spam calls and a guy asking if you install ceiling fans in Nacogdoches.

If you need a website that actually converts the traffic we send, that's a separate conversation. A full site built for an electrical contractor starts at $1,500 and takes about a week. But the ads work best when the page people land on is built to turn a click into a call — not just look decent.