How long before I start getting calls from Google Ads?

Ads can start showing the same day the campaign goes live. Calls typically start within the first week or two. The first 30 days are about gathering data—what keywords convert, what times of day perform best, and which ad copy gets the most response. Performance improves as we refine the campaign based on real results.

How much should I budget for the ads themselves on top of the management fee?

For an electrician in the Tyler area, a reasonable starting ad budget is $500 to $1,500 per month depending on how many services you want to advertise and how aggressive you want to be. That's separate from the management fee. We'll give you a recommendation based on your specific services and goals.

Can I target just residential work or just commercial work?

Yes. We build separate campaigns for residential and commercial so the messaging, keywords, and budgets stay separate. A homeowner searching for 'electrician to install recessed lighting' has different needs than a property manager searching for 'commercial electrical contractor.' Mixing them into one campaign wastes money.

What if I only want calls, not form submissions?

We can set up call-only ads that skip the website entirely and go straight to your phone. This works well for emergency electrical services where people want someone on the line immediately. We track every call so you know exactly which ones came from your ads.

Do I own the Google Ads account or do you?

You own it. We set it up under your email and your billing information. If you ever part ways with us, you keep everything—the account, the campaign history, the keyword data. All of it.

I tried running Google Ads on my own and it didn't work. What would you do differently?

The most common problems in self-managed accounts are overly broad keyword matching, no negative keyword lists, poor location targeting, and no conversion tracking. Without those basics in place, you're paying for clicks that were never going to become customers. We fix the structure first, then refine from there based on actual data.

Google Ads Management · Tyler, TX

Google Ads Management for Electricians in Tyler

Every click you're paying for that doesn't turn into a phone call is money gone. If you're running Google Ads yourself, you're probably spending on search terms that have nothing to do with electrical work, showing ads to people outside Smith County, and watching your cost per lead go up month after month. We set up campaigns the right way, monitor them daily, and cut what isn't working before it drains your budget.

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You're Paying for Clicks That Don't Become Customers

Google Ads can put your electrical business in front of someone searching for 'emergency electrician near me' right now—but only if the campaign is built correctly. Bad keyword targeting, missing negative keywords, and broad location settings will eat through your budget fast and give you nothing to show for it.

What a Properly Managed Campaign Looks Like

We start by building your account from scratch with tight keyword groups that match what people in Tyler actually search for when they need an electrician. That means terms tied to specific services—panel upgrades, outlet installation, ceiling fan wiring, whole-home rewiring—not generic phrases that attract tire-kickers.

Your ads only show to people in the areas you serve. If you work the Old Jacksonville Highway corridor, Glenwood neighborhood, and around the UT Health Science Center campus, that's where your ads run. Not Dallas. Not Shreveport. Not some random zip code two hours away.

We write ad copy that speaks directly to homeowners and commercial property managers. Your licensing, certifications, and service categories get called out in the ads themselves so people know what they're clicking on before they click. That filters out bad leads before they cost you a dime.

How We Run Your Google Ads and What You Should Expect

Week one is account setup. We do keyword research specific to electrical services in Tyler and Smith County. We build out campaigns, write ads, set bid strategies, and configure conversion tracking so every phone call and form submission gets recorded. No guessing about what's working.

After launch, we check the account regularly. Not once a month. We look at search term reports to see exactly what people typed before clicking your ad. If someone searched 'electrician salary' or 'how to wire a light switch DIY' and clicked your ad, we add that as a negative keyword so it doesn't happen again. This is the part that saves the most money when it's actually done.

You'll get reporting that shows real numbers: how many clicks, how many calls, what each lead cost. Tyler's a strong market for electrical work—between the healthcare facilities, older homes that need rewiring, and commercial growth—but that also means other electricians are bidding on the same keywords. We watch what competitors are doing and adjust bids accordingly.

We also make sure your landing page matches your ads. If someone clicks an ad for 'commercial electrical contractor in Tyler,' they should land on a page about commercial electrical work, not your homepage. This matters because Google grades your ads partly on how relevant the landing page is. A better score means you pay less per click.

Ongoing SEO + Ads starts at $750/mo. That covers campaign management, keyword adjustments, negative keyword maintenance, ad copywriting, and monthly reporting. You own your Google Ads account—we never hold that hostage.

One more thing: Google Ads is not a set-it-and-forget-it channel. A campaign that performed well last month can start wasting budget this month if a competitor changes their strategy or Google updates its algorithm. Ongoing management isn't optional. It's the whole point.