How long before I start getting leads from Google Ads?

Most campaigns start generating clicks within the first few days. Quality leads—actual phone calls from people who need your services—usually start showing up within the first two weeks as we dial in targeting and keywords. It's not instant, but it's a lot faster than waiting on organic search results.

Is East Mountain too small of a market for Google Ads to work?

On its own, maybe. But we don't limit your ads to just East Mountain—we target the surrounding area where you actually work. Gilmer, Big Sandy, and other nearby communities all get included based on where you're willing to send a crew. The smaller market actually keeps your costs down compared to running ads in a bigger city.

What if I've already wasted money on Google Ads before?

That's common, and it's usually a setup problem, not a platform problem. Default Google Ads settings are bad for local service businesses. Broad match keywords, wide location targeting, and no negative keywords will drain a budget fast. A properly structured campaign with the right guardrails is a different experience.

Do I need a website before running Google Ads?

Yes. Sending paid traffic to a bad website—or no website—is a waste of ad spend. If you need a site built first, we can handle that too, starting at $300 for a simple site or $1,500 for a full website. Get the landing page right before you start paying for clicks.

How is this different from the guy Google keeps calling me about?

Google's own ad reps are salespeople. Their job is to get you to spend more. They'll suggest broad keywords, recommend higher budgets, and enable features that increase your spend. We work for you, not Google. Our job is to get you the most leads for the least money.

Google Ads Management · East Mountain, TX

Google Ads Management for Home Services in East Mountain, TX

Google Ads won't fix a bad offer, a slow phone answer, or a service area that's too thin. If those things are broken, no amount of ad spend will save you. But if your home services business is solid and you just need the phone to ring more in East Mountain and the surrounding area—that's where this gets interesting.

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What's Actually Going Wrong with Your Ads

You set up a Google Ads account. Maybe you followed the prompts Google gave you, picked some keywords that sounded right, set a daily budget, and let it run. A few weeks later you've spent a few hundred dollars and you're not sure what happened. The clicks came in. The calls didn't. Or worse—the calls came in, but they were people looking for something you don't even do, or they were forty miles outside your service area.

This is the default experience for most home services companies running their own Google Ads. Google's setup process is designed to get you spending money fast. It's not designed to get you good leads. The suggested keywords are broad. The default location targeting is loose. And the campaign structure Google recommends tends to blend everything together so you can't tell what's working and what's waste.

Here's the part that should frustrate you: you're paying per click. Every irrelevant click costs the same as a real prospect. So when someone in Longview searches "home cleaning" and clicks your ad for plumbing repair, that's your money. When your ad shows at 2 AM to someone browsing on their couch with no intention of calling—your money. The platform doesn't care. It charges you either way.

How We'd Set This Up for East Mountain

East Mountain is small. Upshur County isn't exactly a dense metro market. That's actually an advantage with Google Ads if you know what you're doing. Less competition on local keywords means lower cost-per-click. And home services in rural areas tend to have higher intent—people searching for a plumber or HVAC tech out here usually need one now, not next month.

We build campaigns around the specific services you offer, with separate ad groups so your budget isn't getting pulled in six directions at once. Location targeting gets set tight—East Mountain, Gilmer, Big Sandy, whatever radius actually matches where you'll send a truck. We add negative keywords from day one so you're not paying for searches that have nothing to do with your business. And we watch the data weekly. Not monthly. Not quarterly. Weekly.

The goal isn't impressions or clicks or any other metric that looks good in a report but doesn't pay your bills. The goal is calls and booked jobs. If a keyword is eating budget without producing leads, it gets cut. If an ad variation is outperforming another, we shift spend toward it. This isn't complicated work, but it does require someone actually paying attention—and that's the part most business owners don't have time for.

Can We Talk About Budget for a Second?

You're going to ask how much you should spend on ads. Fair question. The honest answer: it depends on your margins, your service area, and how many jobs you can actually handle. We charge starting at $750/mo for SEO and ads management. Your actual ad spend with Google is separate and on top of that—you pay Google directly, we don't mark it up.

Some months you might want to push harder. Busy season, new service offering, whatever. Some months you might want to pull back. That's fine. The point is you'll actually know what each dollar is doing because we'll show you. Not in some 30-page report full of jargon. In plain terms: here's what you spent, here's how many leads came in, here's what each one cost you.

And if after a couple months the numbers don't make sense for your business? We'll tell you. We'd rather be straight about that than keep collecting a fee while you wonder why the phone's not ringing.