How quickly can Google Ads start generating service calls in Henderson?

Ads can go live within a few days of setup. You'll typically start seeing calls within the first week. It takes about 2-4 weeks to gather enough data to start making meaningful adjustments to bids and keywords.

Do I need a new website before running Google Ads?

Not always, but it depends on what you've got now. If your site loads slowly, doesn't have your phone number front and center, or doesn't mention the specific services you want to advertise — the ads will underperform no matter how well they're targeted. We'll tell you straight up if your site needs work first.

What's the difference between Google Ads and the Local Service Ads I keep seeing?

Local Service Ads (the ones with the green checkmark) are pay-per-lead and show above regular search ads. Standard Google Ads are pay-per-click and give you more control over targeting, messaging, and landing pages. For most home services companies, running both makes sense. We can manage either or both.

How do I know the clicks are from real people in my area?

We set geographic targeting to your actual service area and use call tracking with recorded lines so you can hear exactly who's calling. Monthly reports show where clicks came from, what they searched, and whether they converted. If something looks off, we catch it and adjust.

Can I pause ads during slow seasons or if I'm booked out?

Yes. You can scale up, scale down, or pause entirely. That's one of the real advantages of paid search over other marketing — you control the volume. If you're slammed in July and don't need more calls, we turn it down. When October slows up, we turn it back on.

Google Ads Management · Henderson, TX

Google Ads management for home services in Henderson

Most home services companies in Henderson try Google Ads the same way: pick some broad keywords, set a budget, and hope. Then three months later they've spent a lot and booked almost nothing. The platform works — the setup just doesn't.

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Your keywords are probably wrong

Here's what happens with most home services ad accounts. Someone types in "plumber" or "HVAC repair" as their keywords and calls it a day. Google happily takes the budget and shows ads to people searching for plumber salary, HVAC repair YouTube tutorials, and DIY pipe fitting. None of those people are picking up the phone.

Keyword selection for home services in a market like Henderson and the surrounding Rusk County area requires a different approach. You need location-specific, intent-driven phrases — the kind of searches someone makes when they've got water in the crawlspace at 9pm. We build campaigns around those high-intent terms and add negative keywords to block the garbage traffic.

And it's not a one-time setup. Search behavior shifts. New competitors enter the auction. What worked last month might cost twice as much this month. Somebody has to actually watch the account.

Geographic targeting matters more than you think

Henderson sits in the middle of a service area that probably stretches into parts of Rusk County, maybe over toward Kilgore or Longview. But if your ads are showing to people in Lufkin or Nacogdoches — areas you don't serve or can't get to quickly — you're paying for clicks that will never turn into jobs.

We set tight geographic boundaries around the areas you actually work in. If you do emergency calls within 30 minutes of Henderson, that's your ad radius. If you'll drive further for a bigger install job, we can set up separate campaigns with different messaging for those zones. Every dollar goes toward reaching someone you can actually serve.

Tracking calls, not just clicks

Clicks don't fix anybody's AC. The number that matters is how many calls and quote requests come in — and what those cost you. We set up call tracking so you know exactly which searches led to actual phone calls. You'll see which campaigns are producing real leads and which ones are just producing reports.

For home services, the phone call is usually where the money is. Someone with a backed-up drain isn't filling out a contact form. So we run call extensions, set bid adjustments for mobile, and make sure your ads show when people are actually looking for emergency service. Not at 2am on a Tuesday to someone browsing on a laptop — at 6pm on a Saturday to someone on their phone with a problem.

What this costs and what you get

Google Ads management runs starting at $750/mo, which covers campaign setup, ongoing management, keyword research, bid adjustments, and monthly reporting. Your actual ad spend with Google is separate — we'll recommend a budget based on your service area and competition level, and you pay Google directly.

You'll also want a landing page that actually converts the traffic we send. If your current site doesn't have dedicated pages for your services with clear calls to action, a full website starting at $1,500 will give you the foundation to make paid traffic work. No point paying for clicks that land on a page with no phone number above the fold.

We're a web design company in Tyler, about 45 minutes from Henderson down 64. Close enough to meet in person if that's your preference. But most of this work happens in a dashboard, not a conference room.