How long before I start getting leads from Google Ads?

Most campaigns start generating calls within the first week or two. Google Ads doesn't have the slow ramp-up that SEO does—once the campaign is live and approved, your ads show up in search results. The first few weeks are also when we gather data to tighten targeting and cut wasted spend.

Do I pay you and Google separately?

Yes. Our management fee starting at $750/mo covers building and running the campaigns. Your ad spend goes directly to Google through your own account, which you own. We'll recommend a starting budget based on your services and the Malakoff-area search volume.

Can you target specific services like emergency plumbing or AC repair?

That's exactly how we build campaigns—by service category. Each service gets its own ad group with keywords matched to how people search for that specific problem. Emergency services, scheduled maintenance, installations—they all get separate treatment because the search intent is different.

What if I already have a Google Ads account that's been running?

We'll audit what's there. Usually there are fixable problems: broad match keywords eating budget, missing negative keywords, weak location settings. Sometimes the bones are fine and it just needs cleanup. Sometimes starting a new campaign structure makes more sense. We'll be straight about which one it is.

Will my ads show up for searches outside Malakoff?

Only if you want them to. If you service Mabank, Athens, Gun Barrel City, or other towns around Henderson County, we can set the targeting to cover your actual service radius. But we won't let Google show your ads to someone in Houston who happened to search "plumber near Lake Palestine" out of curiosity.

Google Ads Management · Malakoff, TX

Google Ads for Home Services in Malakoff

You probably already tried running Google Ads yourself. Set a budget, picked some keywords that sounded right, watched the clicks roll in—and then noticed none of those clicks turned into phone calls. That's the usual story. The platform is designed to spend your money whether or not it's spent well.

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What Went Wrong the First Time

Google makes it very easy to start a campaign. That's the problem. You pick "plumber Malakoff" or "HVAC near me," set your daily budget, and Google starts showing your ad to whoever it wants. Broad match keywords, no negative keyword list, no location filtering beyond a rough radius. You end up paying for clicks from people in Dallas looking up Malakoff Power Station history. Or from folks searching "how to fix a leaky faucet" who have zero intention of hiring anyone.

The default settings in Google Ads are built to maximize Google's revenue, not yours. The suggested keywords are too broad. The suggested budget is too high. The suggested bid strategy hands control over to an algorithm that doesn't know your margins or your service area. And if nobody's watching the search term reports week to week, bad spend just compounds quietly.

For a home services company near Lake Palestine and the surrounding Henderson County area, the search volume isn't huge. That's actually good news—it means a well-built campaign doesn't need a massive budget. But it also means every wasted click stings more. There's no room for sloppy targeting when you're working a smaller market.

What a Properly Built Campaign Looks Like

1. **Keyword structure that matches how people actually search.** Someone with a busted water heater at 10 PM doesn't type "residential plumbing services." They type "emergency plumber Malakoff" or "water heater repair near me." We build ad groups around real search behavior, not industry jargon. And we add negative keywords from day one so you're not paying for DIY searches, job seekers, or people three counties away.

2. **Location targeting that actually works.** Google's default radius targeting includes people who "show interest in" your area—which can mean anyone who once searched for Lake Palestine vacation rentals. We restrict campaigns to people physically located in your service area. Malakoff, Mabank, Trinidad, Tool, the Highway 31 corridor. Your budget goes to people who can actually hire you.

3. **Landing pages built for service calls, not browsing.** Your ad sends someone to a page. That page needs to load fast, show your service categories clearly, and make it dead obvious how to call or request a quote. Phone number at the top. Service list with short descriptions. A form that doesn't ask fifteen questions. If the landing page doesn't convert, the best ad campaign in the world won't fix it.

4. **Weekly monitoring instead of monthly check-ins.** Search terms shift. Competitors enter and leave the auction. Cost-per-click moves. We review actual search term data every week, pause what's not working, and adjust bids based on what's generating real leads—not just clicks.

The Budget Question

Most home services companies in a market like Malakoff don't need a huge ad budget. The search volume is manageable. What matters more is that the money goes to the right searches and the right zip codes. A $500 monthly ad spend with tight targeting will outperform $2,000 in broad-match chaos every time.

Our management fee for Google Ads starts at $750/mo, which covers campaign setup, keyword research, ad copywriting, landing page recommendations, and ongoing weekly management. Ad spend is separate—that goes directly to Google, and you control the amount. We'll tell you what makes sense for your market and your service mix, whether you're running emergency calls for HVAC or booking scheduled jobs like fence installation and pressure washing.

You'll get reports that show actual leads, not just impressions and click-through rates. If the phone's not ringing, we'll know why before you do.