How much should I spend on Google Ads each month?

Depends on how many jobs you need and how competitive the keywords are. For Jacksonville, you're not competing with fifty other companies, so your cost-per-click will be lower than it would be in Tyler or Dallas. Most HVAC contractors start around $800–$1,200/month in ad spend and adjust from there based on what the leads cost and how many convert. We'll tell you what we're seeing after the first month.

How long does it take to see results?

Your ads can go live in a few days, but it takes about a month to gather enough data to know what's working. Google's algorithm needs time to figure out who to show your ads to, and we need time to see which keywords and ad copy actually bring in calls. If you need jobs this week, turn on emergency service ads and expect to pay more per click. If you're building a maintenance plan pipeline, that's a longer game.

Do I still need SEO if I'm running Google Ads?

Yes, because ads disappear when your budget runs out. SEO takes longer to build but it keeps working whether you're paying for it that month or not. A lot of folks search, see an ad, and then scroll down to check the organic results before they call anyone. If you're in both places, you look more established. We offer both—starting at $750/mo for ongoing SEO and ads combined.

Can I run the ads myself and just have you set them up?

You can, but most contractors who try that end up wasting money because they don't check in often enough. Google Ads isn't a set-it-and-forget-it thing. If you're not adjusting bids, pausing bad keywords, and testing new ad copy every few weeks, you're leaving money on the table. It's like doing your own bookkeeping—possible, but probably not the best use of your time.

What's the difference between Google Ads and Facebook Ads for HVAC?

Google Ads catch people who are already searching for what you do. Facebook Ads are interruption marketing—you're showing up in someone's feed while they're looking at pictures of their cousin's dog. Google has higher intent and usually better conversion rates for service calls. Facebook can work for awareness or promoting seasonal specials, but if someone's furnace just died, they're Googling, not scrolling social media.

Google Ads Management · Jacksonville, TX

Google Ads Management for HVAC Companies in Jacksonville

Jacksonville's got two colleges, a state hospital, and about fifteen thousand people who all need working AC by May. That's a small enough market that you can't afford to waste ad spend on clicks from Rusk or people just browsing. We'll run your Google Ads so they actually bring in service calls instead of just burning through your budget.

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Why Your Current Google Ads Setup Probably Isn't Working

You set up a campaign six months ago, picked some keywords that sounded right, set a daily budget, and figured Google would handle the rest. And technically it did—you're getting clicks. You're just not getting calls, or the calls you do get are price shoppers from two counties over or someone who thought you did appliance repair.

The problem isn't that Google Ads doesn't work for HVAC. It's that the default settings are designed to spend your money, not make you money. Your ads are probably showing for searches like "how to fix AC myself" or "average cost to replace furnace"—informational stuff that never turns into jobs. You're bidding against every other contractor in East Texas on generic terms like "air conditioning repair" when you should be going after "emergency AC repair Jacksonville TX" or "HVAC maintenance near Jacksonville College." And if you're not excluding surrounding cities in your location settings, you're paying for clicks from people you'd never drive out to help anyway.

Then there's the landing page problem. Someone clicks your ad and lands on your homepage—which talks about your company history and shows a photo of a smiling technician. What they wanted was pricing for a new heat pump or a phone number to call right now because it's 95 degrees and their system just quit. Google charges you the same whether that person calls or bounces in four seconds. We build ad campaigns that send people to pages that actually answer what they searched for, and we check the numbers every week so you're not spending money on traffic that doesn't convert.

What Actual Google Ads Management Looks Like

We start by figuring out what searches are actually worth paying for. Emergency service calls are different from maintenance plan signups, and someone searching for a full system replacement is in a completely different headspace than someone who just wants their ducts cleaned. We group those into separate campaigns with different ad copy and different landing pages so the message matches what they're looking for. You don't get one generic ad. You get targeted ones.

Location targeting matters more than most contractors think. Jacksonville's small enough that we can get specific—we're not just setting a 20-mile radius and hoping for the best. We exclude areas you don't service, we bid higher for searches happening right in town, and we make sure your ads show up when someone near Community Park is searching for "AC repair near me" on their phone. And we write ad copy that mentions Jacksonville, because people trust local companies more than some regional outfit that might send a tech from Tyler or Rusk.

And then we actually watch what happens. We check which keywords are eating budget without bringing in calls. We test different headlines. We adjust bids based on time of day, because a search at 9 PM on a Saturday is worth more than one at 10 AM on a Tuesday. We pull conversion data so we know what you're actually paying per lead, not just per click. If something's not working, we turn it off. If something is working, we put more money into it. Management starting at $750/mo, and that includes the setup, the ongoing tweaks, and monthly reports that actually explain what's happening with your money.