How far outside New London can you target my landscaping ads?

As far as your service area goes. We can target by radius, by zip code, or by a list of specific towns. If you're willing to drive to Henderson, Kilgore, Overton, or anywhere else in the area, we'll make sure your ads show up there. And only there — no paying for clicks from people in Houston.

What's the difference between the management fee and the ad spend?

The management fee (starting at $750/mo) covers building and running your campaigns — keyword research, ad writing, bid adjustments, reporting, all of it. Your ad spend is the separate budget you set with Google for actual clicks. You control that number, and we'll recommend a range based on your services and area.

Can I run Google Ads just during busy season?

You can. Spring and early summer are when most homeowners start thinking about landscaping projects, so concentrating your budget there makes sense. We can also run lighter campaigns in off-months for things like leaf removal, winter cleanups, or hardscape work that doesn't depend on growing season.

I don't have a website yet — can I still run ads?

Technically yes, but you'd be sending paid traffic to nothing. We build full websites for landscapers starting at $1,500, and that includes the kind of landing pages that actually turn ad clicks into quote requests. Running ads without a decent site is like putting up a billboard that points to an empty lot.

How quickly will I start getting calls from Google Ads?

Usually within the first week or two of a campaign going live. Google Ads is pay-per-click, so you're showing up in search results almost immediately — not waiting months like you would with SEO alone. The first few weeks involve the most tuning, but leads can start coming in fast.

Google Ads Management · New London, TX

Google Ads Management for Landscapers in New London

New London sits in the kind of Rusk County country where everybody's got a yard, most folks take pride in it, and the guy who does the best mowing still gets hired by word of mouth. But there's a gap between the people who already know your name and the ones typing 'landscaper near me' into their phone right now — and that gap is where Google Ads lives.

Get a Free Quote

Why Most Landscaper Ad Campaigns Waste Money Before They Even Start

Google Ads is one of those tools that looks simple on the surface. You pick some keywords, write a little ad, set a budget, and wait for the phone to ring. And sometimes the phone does ring — it's just a homeowner three counties away asking if you service their area, or a tire-kicker who wanted a free estimate with zero intention of hiring anyone. That's what happens when a campaign runs without any real thought behind it.

The biggest issue for landscapers running their own ads isn't the budget. It's the targeting. Google will happily spend your daily budget by noon if you let it show your ads to everyone searching anything vaguely related to grass. Someone looking up 'how to lay sod myself' is not your customer. Someone searching 'landscaping companies near New London TX' probably is. The difference between those two clicks is the difference between a $4 lesson in frustration and an actual phone call about a mulch-and-design job. Keyword selection, negative keyword lists, geographic targeting down to specific zip codes around Rusk County — that's where the money either works or doesn't.

And then there's the part nobody talks about: what happens after the click. If someone taps your ad and lands on a page that doesn't mention your services, doesn't show any of your work, and doesn't make it dead obvious how to request a quote — that click is wasted. You paid for it and got nothing. A proper campaign connects the ad to a landing page built to convert landscaping leads specifically. Seasonal services, hardscape work, mowing packages, before-and-after photos of actual projects — all of that matters. Google Ads isn't just about getting clicks. It's about getting the right clicks and then doing something useful with them.

How We'd Build a Campaign for a New London Landscaper

A town of about a thousand people doesn't need the same ad strategy as a company trying to blanket all of DFW. That's actually an advantage. Smaller service areas mean tighter targeting, lower competition on local keywords, and cheaper cost-per-click. A landscaper working New London, Kilgore, Henderson, and the surrounding Rusk County area can run a focused campaign without needing a massive budget to compete.

We'd start by figuring out which services actually make sense to advertise. Mowing is steady work, but the margins are thin — running ads for $30 mow jobs might not pencil out. A hardscape installation, a full yard redesign, seasonal cleanups for commercial properties — those jobs justify the ad spend. So we'd build campaigns around the services with enough margin to make a $5 or $10 click worthwhile, and we'd write ads that speak directly to what homeowners and property managers in East Texas are actually looking for. Not generic 'quality landscaping services' copy. Specific stuff. 'Landscape design and installation in Rusk County.' 'Mulch, grading, and retaining walls — New London and surrounding areas.'

From there, it's monitoring. Not set-it-and-forget-it. Actual weekly review of what's converting, what's burning budget, and what needs adjusting. If a keyword is getting clicks but no calls, we kill it or fix the landing page. If a certain service ad is outperforming everything else, we shift budget toward it. Google Ads management at this level starts at $750/mo, which covers the ongoing campaign work — your actual ad spend with Google is separate and scales to whatever makes sense for your market. For a landscaping company covering a rural East Texas territory, that can be surprisingly affordable.