How long before I start seeing leads from Google Ads?

Most campaigns start generating clicks within a few days of going live. Actual consultation requests depend on your practice area and budget, but we typically have enough data to start making meaningful adjustments within the first two weeks.

Do I need a new website before running ads?

Not always, but it matters. If your current site is slow, hard to read on a phone, or doesn't have clear information about your practice areas and a way to contact you, ad traffic won't convert well. We'll be honest about whether your site is ready.

Can you target specific types of legal cases?

Yes. We build separate campaigns around each practice area. Someone searching for a DWI attorney has different intent than someone looking for help with a custody dispute. The keywords, ad copy, and landing pages should all reflect that.

What's the minimum ad budget you recommend?

It varies by practice area. Some legal keywords are expensive — personal injury can cost $50 or more per click. Others are more affordable. We'll give you a realistic recommendation based on what you practice and where you want to reach people.

How is this different from the person I hired before?

We don't set it and forget it. Your campaigns get regular attention — bid adjustments, keyword refinements, negative keyword updates, and ad copy testing. You also get clear reporting so you know exactly what your money is doing.

Google Ads Management · Tool, TX

Google Ads Management for Lawyers in Tool, TX

You probably tried running Google Ads yourself. Or maybe you hired someone who set it up, sent you a report once, and disappeared. Either way, you spent money and you're not sure what you got for it. That's the problem we fix.

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Why Most Ad Campaigns Fail for Law Firms

Most lawyers who try Google Ads do the same thing. They pick a few obvious keywords — "lawyer near me," "attorney in Henderson County" — set a daily budget, and wait. Clicks come in. Money goes out. But the phone doesn't ring with the right cases.

The issue isn't Google Ads itself. It's that nobody's watching. Nobody's adjusting bids when a keyword stops converting. Nobody's adding negative keywords to block searches from people looking for free legal advice or law school admissions. Nobody's making sure your ads only show to people in and around Tool and the parts of East Texas you actually serve.

A law firm's ad account needs constant attention. The difference between a campaign that brings in consult requests and one that drains your budget is in the details — match types, ad copy testing, landing page relevance, geographic targeting. Skip any of those and you're paying for clicks that never become clients.

What We Actually Do With Your Ad Account

1. **Account audit and setup.** We look at what's there — or start from scratch if needed. Keyword research specific to your practice areas, whether that's family law, criminal defense, personal injury, or estate planning. We build campaigns around how people in East Texas actually search, not generic national terms.

2. **Geographic and audience targeting.** Tool is a small community. Your potential clients might be searching from Athens, Malakoff, Kemp, or anywhere across Henderson County. We set your targeting so ads reach the right areas and don't waste spend on clicks from Houston or out of state.

3. **Ongoing management and adjustment.** This is where most setups fall apart. We check your campaigns regularly — pausing what's not working, shifting budget to what is, testing new ad variations, and updating negative keyword lists. You get reports that make sense, not spreadsheets full of jargon.

4. **Landing pages that match.** Sending ad traffic to your homepage is a waste. We make sure clicks land on pages built around the specific service someone searched for, with a clear way to request a consultation.

What This Costs

Our SEO and Ads management starts at $750/mo. That covers campaign setup, ongoing monitoring, adjustments, and reporting. Your actual ad spend with Google is separate — you pay Google directly, and we'll recommend a budget based on your practice areas and goals.

If you don't have a website yet, or yours needs work before we send paid traffic to it, we build full websites starting at $1,500. No point paying for clicks if the page they land on doesn't convert.

You only pay Google when someone actually clicks your ad. And with proper management, those clicks come from people searching for a lawyer — not someone Googling what "tort" means.