How much should I budget for Google Ads on top of the management fee?

It depends on your practice areas and how competitive those keywords are in Tyler. A family law firm might spend differently than a criminal defense attorney. We'll research keyword costs before you commit a dime so you know what to expect. Most campaigns need enough room to collect real data, which usually means a few hundred dollars a month minimum in ad spend.

I tried Google Ads before and it was a waste of money. Why would this be different?

Bad results usually come from broad targeting, no conversion tracking, and nobody adjusting the campaigns after launch. We set up call tracking and form tracking from day one so every lead ties back to a keyword. If something isn't working, we change it the same week—not three months later.

How quickly will I start seeing leads from Google Ads?

Ads can go live within days of setup, and clicks start coming in right away. The first two to four weeks are about gathering data—which keywords perform, which ads get clicked, which searches are junk. After that initial period, we tighten everything up and lead quality improves steadily.

Will my ads show up for all my practice areas or just one?

We build separate ad groups for each practice area you want to advertise. Each group gets its own keywords, its own ad copy, and ideally its own landing page. That way someone searching for a divorce attorney sees an ad about family law—not a generic ad about your whole firm.

Google Ads Management · Tyler, TX

Google Ads That Actually Bring Cases to Your Tyler Law Firm

A attorney downtown near the courthouse just lost a personal injury case to a firm half their size. Not in the courtroom—on Google. The smaller firm had three ads running with tight targeting and a landing page that made it easy to call. The bigger firm? They'd been running the same generic campaign for six months and never once checked the numbers.

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Your Ad Budget Deserves Better Than Guesswork

Running Google Ads yourself is like handling your own taxes—it's technically possible, but you'll probably leave money on the table. We set up campaigns the right way, target keywords that match real case inquiries, and watch the data so your budget goes toward clicks from actual prospects in Smith County.

What's Going Wrong With Your Ads Right Now

You're paying for clicks from people who'll never hire a lawyer. Maybe your ads are showing to folks in Dallas or Houston who have zero reason to call a Tyler firm. Maybe you're bidding on broad keywords like "lawyer" and attracting traffic that has nothing to do with your practice areas.

Cost-per-lead creeps up when nobody's minding the store. Google is happy to spend your money. It won't tell you that half your clicks are from competitors or bots.

We build campaigns around what you actually practice. Family law, criminal defense, PI—each one needs its own ad groups, its own keywords, its own landing pages. One generic ad pointing to your homepage won't cut it.

How We Run Google Ads for Tyler Law Firms

First, we figure out what cases you want. Not all clicks are equal. A click from someone searching "DWI attorney Tyler TX" is worth a lot more than someone Googling "do I need a lawyer." We go after the searches that signal someone ready to pick up the phone.

Geotargeting matters. Your ads should show to people in Tyler, across Smith County, and in the surrounding East Texas communities where folks drive to Tyler for legal help. We don't waste impressions on people three hours away.

Every ad connects to a landing page built to convert. Your credentials up top. Practice areas spelled out in plain language. A contact form that's short enough that people actually fill it out. A phone number they can tap.

We track every call and every form submission back to the keyword that triggered it. If a keyword costs money but doesn't generate consultations, we cut it. If one ad outperforms another, we shift budget toward the winner.

You get reports that make sense. Not a spreadsheet with forty columns—a clear breakdown of what you spent, how many leads came in, and what each one cost.

Tyler's legal market is competitive. Between the UT Tyler campus bringing in new residents and the steady growth around the Azalea Trail district, there are people searching for attorneys every single day. The firms that show up first with a clear message and strong credibility are the ones getting those calls.

Ongoing SEO and Ads management starts at $750/mo. That covers campaign setup, keyword research, ad copywriting, bid management, conversion tracking, and monthly reporting. You pay Google directly for ad spend—we never mark that up.

You only pay for actual clicks from real prospects. No long-term contracts. If the numbers don't work, you'll see it in the data and so will we.