How quickly will I start seeing new patient appointments from Google Ads?

Most campaigns start generating clicks and calls within the first week. But it takes a few weeks of data before we can really dial in which keywords and ads are performing best. Expect the first month to be about collecting data and making adjustments, with stronger results by month two.

Do I need a new website before running Google Ads?

Not necessarily, but your landing page needs to do its job. If patients click your ad and can't find your accepted insurance list, can't book an appointment, or can't see your providers' credentials, those clicks are wasted. We'll look at what you have and tell you honestly whether it's ready or not.

Can you target only people in Kilgore and the surrounding area?

Yes, and we will. We set geographic targeting based on a realistic radius around your practice. That might include parts of Longview, Henderson, or Overton depending on how far patients typically drive to see you. We exclude areas that don't make sense so you're not paying for clicks from Dallas or Houston.

What if someone else already runs ads for the same keywords in Kilgore?

Competition exists in every market. The good news is that for a town the size of Kilgore, keyword competition for medical terms is usually way lower than in bigger metro areas. That means your cost per click is lower and your ads can show more often. We also look for keyword angles your competitors aren't covering.

How is the $750/mo fee different from what I pay Google directly?

The $750/mo is our management fee — that covers building your campaigns, researching keywords, writing ad copy, adjusting bids, adding negative keywords, and sending you reports. Your ad budget with Google is a separate amount that you control. We'll recommend a starting budget, but you decide what you're comfortable spending.

Google Ads Management · Kilgore, TX

Google Ads Management for Medical Practices in Kilgore, TX

You probably already tried running Google Ads yourself. Set up a campaign, picked some keywords like 'doctor near me' and 'family medicine Kilgore,' set a daily budget, and then watched your money disappear into clicks that never turned into actual patient appointments. That's not a you problem — that's a setup problem.

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You Did What Google Told You To Do (And It Didn't Work)

Google makes it really easy to start spending money. That's kind of their whole business model. You followed the prompts, wrote some ad copy, maybe even let their AI suggest keywords for you. And then your ads started showing up for people searching for things like 'medical practice for sale' or 'how to start a medical practice' — not exactly the folks looking to book a checkup.

The default settings in Google Ads are designed to spend your budget, not protect it. Broad match keywords, no negative keyword lists, no location refinement beyond a zip code. Your ads were probably showing to people in Longview, Henderson, maybe even Shreveport who were never going to drive to Kilgore for an appointment. And every one of those clicks cost you real money.

The cost-per-click for medical keywords is already high. When half those clicks are from the wrong people in the wrong places searching for the wrong things, your cost per actual patient appointment becomes something painful to look at. If you even tracked it — most self-managed accounts don't have conversion tracking set up at all, so you couldn't even tell what was working.

What We Actually Do With Your Ad Account

1. **Set up proper conversion tracking first.** Before spending a dollar, we make sure your account can actually tell the difference between someone who clicked and left versus someone who called your office or booked through your patient portal. No tracking means no data, and no data means you're guessing.

2. **Build keyword lists that match how patients actually search.** People in Kilgore looking for a doctor aren't typing 'primary care physician accepting new patients.' They're typing 'doctor near me that takes Blue Cross' or 'walk-in clinic Kilgore TX.' We build around real search behavior, not medical terminology. And we add negative keywords — hundreds of them — so you stop paying for clicks from people looking for nursing jobs or medical billing software.

3. **Lock your targeting down tight.** Your ads show to people within a realistic drive of your practice. Not the whole state. Not 'people interested in' your area. Actual people, actually nearby. For a practice near Kilgore College or off the 259 corridor, that targeting radius matters a lot.

4. **Watch the numbers weekly and adjust.** This is the part that matters most and the part nobody does when they manage their own ads. We look at which keywords are converting, which ones are just eating budget, what times of day perform best, and whether your cost per lead is going up or down. Then we make changes. Every week.

Why This Works Differently for Medical Practices

A patient is worth a lot more than a single office visit. Someone who finds your practice through a Google Ad and books an appointment might stay with you for years. They bring their kids. They refer family. So even though medical keywords cost more per click than, say, keywords for a pizza shop, the math on a single converted patient makes the ad spend look pretty reasonable.

But that only works if your ads send people somewhere useful. If someone clicks your ad and lands on a homepage with no online scheduling, no list of insurance you accept, no way to see which doctors are on staff and what they specialize in — they're going to bounce. We make sure your landing pages have what patients are actually looking for: appointment booking, accepted insurance, provider credentials, and a clear phone number.

We handle Google Ads management starting at $750/mo. That covers the ongoing campaign management, keyword research, bid adjustments, and reporting. Your actual ad spend with Google is separate and up to you — we'll recommend a budget based on what makes sense for your practice size and the Kilgore market.