How long before Google Ads start bringing in new patients?

Ads can start showing within a day or two of launching. But it usually takes two to three weeks of data before we can really dial in what's working and cut what isn't. Most practices start seeing a steady flow of new patient inquiries within the first month.

What's the difference between the management fee and the ad spend?

The management fee starting at $750/mo covers us building, monitoring, and adjusting your campaigns. The ad spend is what you pay Google directly for the clicks. We'll recommend a budget based on your area and goals, and you control how much goes to Google.

Can you target only people who have specific insurance?

We can't target by insurance carrier directly — Google doesn't have that data. But we can target searches where people type in their insurance name along with medical terms. That's a strong signal that they're looking for a provider who accepts their plan.

What if I don't have a good website to send ad traffic to?

Then we should probably fix that first. Paying for clicks that land on a page without appointment scheduling, doctor info, or accepted insurance listed is going to waste your ad budget. We can build a full site starting at $1,500 and have it ready in about a week.

Will my ads show to people outside the Malakoff area?

Only if you want them to. We set geographic targeting so your ads show to people in the areas you actually serve. For a lot of practices near Lake Palestine, that might include parts of Henderson County and surrounding communities. We set the radius based on where your patients realistically come from.

Google Ads Management · Malakoff, TX

Google Ads Management for Medical Practices in Malakoff

Your front desk knows the slow days. That weird lull after lunch where the phone stops ringing and everybody's just kind of standing around. Google Ads can fill those gaps with actual patients — but only if the campaign's built right.

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The Problem with Running Ads Yourself

So you set up a Google Ads account, picked some keywords like "doctor near me" and "clinic Malakoff," turned it on, and waited. Clicks came in. Money went out. But the phone didn't really ring more. That's the part nobody warns you about — getting clicks is easy, getting the right clicks is a completely different job.

What Actually Matters for a Medical Practice

Medical ads have rules that most industries don't deal with. Google has specific policies around healthcare claims, and if your ad copy trips one of those filters, your whole account can get flagged. Beyond compliance, there's the targeting piece. Malakoff sits right near Lake Palestine, and Henderson County pulls in folks from all over for recreation. You don't want to pay for clicks from someone visiting for the weekend who needs a fishing license, not a primary care doctor.

We build campaigns around the services you actually want to fill. New patient appointments. Specific specialties your doctors offer. Insurance-based searches where someone's typing in their provider name plus "accepted near me." The goal is to match your ads to people who are ready to book — not just browsing.

How This Works and What It Costs

First thing we do is look at what people in and around Malakoff are actually searching for when they need medical care. Not guesses — real keyword data. Then we write ads that speak to those searches and send people to pages that make it easy to take the next step. Appointment scheduling, your accepted insurance list, doctor bios with real credentials and specialties. If your site doesn't have those things yet, we can build that out too.

Once the campaign is live, we watch it. Weekly. We adjust bids, pause keywords that are eating budget without converting, and test new ad copy. Your cost-per-lead should go down over time, not up. If it's going up, something's wrong and we fix it. You get reports that actually make sense — not a 30-page spreadsheet full of acronyms.

Ad management starts at $750/mo, and that's the management fee — your actual ad spend with Google is separate, and we'll help you figure out the right budget for your market. A town the size of Malakoff doesn't need a massive budget to show up. The competition for medical keywords in smaller East Texas communities is way lower than in Dallas or Houston. That works in your favor. And if you need a full website to go along with your ads — somewhere to actually send those clicks — we do that too, starting at $1,500. Because sending paid traffic to a bad website is just a more expensive way to lose patients.