How long before we start seeing new patients from Google Ads?

Most campaigns start generating clicks within the first week. Actual patient bookings depend on your ad budget, your services, and how easy it is to schedule on your site. Two to four weeks is a reasonable expectation for the first booked appointments.

Can we target specific services like physicals or urgent care visits?

Yes. We build separate ad groups for each service you want to promote. That way the ad copy matches what the person searched for, and the landing page they hit is relevant. This improves your quality score with Google and lowers your cost per click over time.

What if we already have a Google Ads account that isn't performing?

We'll audit what's there. Common problems include overly broad keyword targeting, no negative keyword list, and sending all traffic to a homepage instead of service-specific pages. Sometimes the bones are fine and it just needs better management. Sometimes it needs to be rebuilt.

Do we need a new website before running ads?

Not always, but your landing pages need to do their job. If a patient clicks an ad for same-day appointments and lands on a page with no scheduling option and no phone number above the fold, you're paying for clicks that go nowhere. We'll be direct about whether your current site can support a paid campaign.

How do you handle our ad budget versus your management fee?

They're separate. Our management fee starting at $750/mo covers strategy, setup, monitoring, and reporting. Your ad budget goes directly to Google — you own the account and can see every dollar spent. We'll recommend a starting ad budget based on your goals and the cost of keywords in your market.

Google Ads Management · New London, TX

Google Ads Management for Medical Practices in New London

Google Ads won't fix a bad website, a rude front desk, or a doctor who's always running behind. No ad campaign can. But if your practice is solid and you need more patients finding you when they search, paid ads are the fastest way to make that happen.

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What This Actually Does for a Medical Practice

When someone in Rusk County searches for a family doctor, an urgent care visit, or a specialist taking new patients, Google Ads puts your practice at the top of those results. Not next month. Not after six months of waiting. Right now.

That matters for a practice in New London because you're competing with clinics in Henderson, Jacksonville, and Kilgore for the same patients. Organic search rankings take time to build. Ads bridge that gap. You pick the services you want to promote — annual physicals, same-day sick visits, whatever your practice needs to fill — and you only pay when someone actually clicks.

The piece most people get wrong is targeting. A medical practice doesn't need clicks from someone in Dallas looking up symptoms. You need clicks from folks within a reasonable drive of your office who are ready to book an appointment. We set geographic boundaries, match your ads to the specific procedures and services you offer, and make sure your budget goes toward people who could actually walk through your door.

A Frank Conversation About the Money

How much should you spend on Google Ads? Depends on your goals and your market. But here's what you need to know before you start.

Medical keywords are expensive. Cost-per-click for healthcare terms can run anywhere from $3 to $15 or more. If you're spending $500 a month on ad budget and your average click costs $8, that's roughly 60 clicks. If one in ten of those clicks books an appointment, you're looking at six new patients. Is that worth it? For most practices, yes. One new patient is often worth hundreds or thousands over time.

But that math only works if the campaign is set up right. Bad keyword targeting burns through budget fast. Broad match terms pull in irrelevant searches. Missing negative keywords mean you're paying for clicks from people looking for medical coding jobs or nursing school applications. And if your landing page doesn't have clear scheduling options, insurance info, and provider details, those clicks don't convert to appointments anyway.

Our management starts at $750/mo, and that's separate from your actual ad spend with Google. We handle the account setup, keyword research, ad copy, bid management, and monthly reporting. No long-term contracts.

What We Set Up and What We Watch

Your ads need to connect to a page that answers the questions patients actually have. Do you take my insurance? Can I book online? Who will I see? How soon can I get in?

So we make sure your landing pages show accepted insurance plans, provider bios with credentials and specialties, and a clear path to schedule. If you have a patient portal for records and prescription refills, that gets featured too — it tells prospective patients your practice runs a modern operation.

After launch, we monitor search term reports weekly. That means we see exactly what people typed before clicking your ad. Terms that waste money get added to the negative keyword list. Terms that convert well get more budget. We adjust bids based on time of day, device, and location. If your ads perform better on mobile during weekday mornings — which is common for medical searches — we shift spend there.

You get a monthly report that shows impressions, clicks, cost per click, and most importantly, how many of those clicks turned into appointment requests or phone calls. No jargon. Just numbers that tell you whether this is working.