How far around Wells will my ads reach?

We set a custom radius based on where your patients realistically come from. For a medical practice in Wells, that might mean targeting folks within 20-30 miles — pulling from nearby communities across Cherokee County. We can adjust that radius anytime based on what the data shows.

Can I run ads for specific services like urgent care or wellness exams?

Yes, and you should. Separate campaigns for different services perform better than one generic "we're a doctor" campaign. Each service gets its own keywords and ad copy matched to what patients actually search for.

How quickly will I see new patients from Google Ads?

Ads can start showing within a day or two of launch. Some practices see new appointment requests in the first week. But it usually takes 30-60 days of data before we can really dial in performance and lower your cost per new patient.

Will my ads show my online scheduling and patient portal?

We can link directly to your appointment booking page and highlight features like your patient portal, prescription refills, and accepted insurance right in the ad copy. The goal is to remove every barrier between the search and the scheduled visit.

What if I also want a website that supports these ads?

A full website built to convert ad traffic starts at $1,500 and takes about a week. If you want ongoing SEO bundled with your ad management, that's the $750/mo plan covering both. We can talk through what makes sense for your situation.

Google Ads Management · Wells, TX

Google Ads Management for Medical Practices in Wells

Wells is a small town. About 750 folks, give or take. That means every single patient search on Google matters — you can't afford to waste a dollar on clicks that don't turn into appointments.

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Why Most Medical Ad Campaigns Burn Out Before They Work

Running Google Ads for a medical practice isn't the same as running them for a pizza shop. You're dealing with insurance questions, specific procedures, appointment availability, and patients who are comparing three or four providers before they ever pick up the phone. The keywords are expensive. The wrong targeting eats your budget by lunch.

And in a place like Wells — surrounded by Cherokee County ranch land and not much else — geography matters more than almost anything. You don't want your ads showing to someone in Houston. You want them showing to the person sitting in their truck outside Wells Methodist Church, searching for a doctor who takes their insurance. That's a very different campaign than what most default Google Ads setups give you.

Here's what goes wrong without proper management. You bid on broad terms like "doctor near me" and end up paying for clicks from people two counties away who'll never drive to your office. Your ads run 24/7 even though nobody's booking appointments at 2 AM. Your landing page talks about your practice history but doesn't show which insurance you accept or let someone book an appointment right there. So people click, look around, leave. You paid for that click. Got nothing back. And Google keeps charging.

We set campaigns up differently. Tight geographic targeting around Wells and the surrounding East Texas communities that actually feed into your practice. Keywords tied to what patients search for — not what sounds good in a boardroom. Ad copy that mentions real things like accepted insurance, online scheduling, prescription refill portals. The stuff that gets someone to stop scrolling and actually call.

What a Managed Campaign Looks Like for Your Practice

Every campaign starts with research. What are patients in this part of Cherokee County actually typing into Google? Which searches signal someone ready to book versus someone just browsing WebMD at midnight? We figure that out before a single dollar gets spent.

Then we build. Ad groups organized by service — primary care, urgent visits, specialty procedures, whatever your practice offers. Each group gets its own keywords, its own ad copy, its own landing page strategy. Your doctor bios with credentials and specialties, your patient portal, your online scheduling — all of that gets wired into the campaign so clicks actually convert into booked appointments. Not just website visits. Appointments.

Ongoing management is where most folks drop the ball. They set up a campaign, run it for a month, forget about it. Costs creep up. Performance drifts. We watch the numbers weekly. Pause keywords that aren't converting. Shift budget toward what's working. Adjust bids when competition changes. Test new ad copy. It's not glamorous work, but it's the difference between an ad account that produces patients and one that just produces invoices from Google.

Ad management starts at $750/mo, and that includes the strategy, setup, and ongoing adjustments. Your actual ad spend with Google is separate — you control that budget directly. We tell you what we'd recommend, but you set the ceiling.