How much should I spend on the actual ads each month?

It depends on your service area and how many calls you want. A plumber covering Tyler and the immediate surrounding area might start around $1,000-$2,000/mo in ad spend to test what works. We'll give you a straight recommendation based on the competition in your area.

I tried Google Ads before and it didn't work — why would this be different?

Probably because the campaign was set up with broad keywords, loose targeting, and no one managing it. That's not a Google Ads problem, that's a management problem. A well-built campaign targeting the right searches in the right zip codes is a different thing entirely.

Can you target emergency plumbing searches specifically?

Yes, and those are usually the highest-value calls. We can build separate campaigns for emergency keywords with their own budget, schedule them to run during off-hours when emergencies actually happen, and send those clicks to a page with your after-hours number front and center.

How fast will I start getting calls?

You can get calls the day the campaign goes live. That's the upside of paid ads over SEO — it's immediate. The first couple weeks are about gathering data and tuning, so it gets better from there.

Google Ads Management · Tyler, TX

Google Ads Management for Tyler Plumbers Who Want Actual Calls

The biggest mistake plumbers in Tyler make with Google Ads? They set up a campaign themselves, pick a bunch of broad keywords like "plumber" and "plumbing repair," set their budget, and walk away. Then they wonder why they're spending $1,500 a month and getting calls from people in Longview asking about pool heaters.

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Your Keywords Are Probably Wrong

"Plumber near me" sounds like a great keyword. And it is — for someone. But if you're bidding on it without negative keywords filtering out the junk, you're paying for every click from people looking for plumbing supply stores, plumbing jobs, DIY plumbing videos, and plumbing in cities you don't serve. That's real money wasted on people who were never going to hire you.

The keywords that actually bring in paying customers are specific. "Emergency water heater repair Tyler TX." "Slab leak detection Smith County." "Toilet replacement near Hollytree." Those are the searches from someone with a problem and a wallet. We build campaigns around those.

Your Ads Are Showing to the Wrong People

Google's default location targeting is generous. Too generous. If you picked "Tyler, TX" as your target area, Google is also showing your ads to people who are "interested in" Tyler — which includes folks sitting in Houston who searched for something Tyler-related once. You're paying for those clicks.

We lock your targeting down tight. Your service area, your zip codes, nobody else. If you don't work past Noonday or out toward Arp, your ads won't show there.

Cost-Per-Lead Goes Up When Nobody's Watching

Google Ads isn't a set-it-and-forget-it tool. The auction changes every day. Competitors enter and leave. Seasonal demand shifts — think about what happens to plumbing searches in Tyler when temperatures drop below freezing in January. If nobody's adjusting your bids, pausing underperforming ads, and testing new copy, your cost per lead just creeps up month after month.

We watch the numbers. Weekly. Which keywords brought calls, which ones burned budget, what time of day your best leads come in. That's the job.

What This Costs and What You Get

Our ongoing ads management starts at $750/mo. That's the management fee — your actual ad spend with Google is separate and up to you. We'll help you figure out the right budget based on how aggressive you want to be and what your service area looks like.

You'll get real reporting. Not a 30-page PDF full of graphs — actual numbers that mean something. How many calls, what they cost, which keywords drove them. And if something isn't working, we change it. That's the whole point of having someone manage this instead of guessing.