How far from Alba can my roofing ads reach?

As far as you want them to. We set the radius based on where you're willing to drive for a job. Most roofers in this part of East Texas cover a wide area—Mineola, Quitman, Tyler, sometimes further. We can target specific cities, zip codes, or a mile radius around Alba.

Do I need a website before running Google Ads?

You need somewhere to send the traffic. A full website is ideal, but even a single landing page with a contact form, your phone number, and some basic info about your services can work. If you don't have anything, we can build a site starting at $1,500.

Can I run ads just during storm season?

Yes. Roofing demand spikes after severe weather, and that's often when ads pay off the most. You can increase your budget during spring storm season and scale back during slower months. There's no long-term contract requiring you to run ads year-round.

How do I know the leads are real and not bots or competitors clicking?

Google has built-in protections against invalid clicks and issues refunds when they detect them. On our end, we monitor click patterns and can add IP exclusions if something looks off. We also track which clicks turn into actual form submissions or phone calls, so you can see real numbers.

Should I run ads for insurance claim work specifically?

That's often one of the best-performing campaign types for roofers. Homeowners searching for help with storm damage and insurance claims tend to be ready to move quickly. We can set up a separate campaign targeting those keywords with ad copy that mentions your inspection process and insurance guidance.

What if I've tried Google Ads before and it didn't work?

That usually comes down to poor setup—broad keywords, no negative keyword lists, location targeting that's too wide, or sending traffic to a homepage instead of a focused landing page. A properly structured campaign with ongoing management is a different experience than setting something up and hoping for the best.

Google Ads Management · Alba, TX

Google Ads Management for Roofers in Alba

Your ad budget is a finite number. Every click that doesn't turn into a phone call or an estimate request makes that number smaller for no reason. If you're a roofing company in Alba trying to pull leads from across Wood County and beyond, how those dollars get spent matters a lot more than how many you spend.

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Roofing Ads Are Expensive When Nobody's Watching

Google Ads is an auction. You're bidding against other roofers for the same homeowner's attention, and roofing keywords are not cheap. That's fine if the clicks are coming from someone in Alba or Emory or Quitman who just had a tree branch punch through their shingles. It's not fine if you're paying for clicks from people browsing roofing materials for a DIY project or from someone three counties away you'd never drive to.

The difference between a campaign that works and one that drains your account usually comes down to a few boring details. Location targeting set too wide. No negative keywords filtering out junk searches. Ad copy that doesn't mention storm damage or free inspections, so it attracts the wrong crowd. None of this is mysterious. It just requires someone to actually look at the data on a regular basis and make adjustments. Most roofers don't have time for that between jobs. That's the whole point of having someone manage it.

What Proper Campaign Management Looks Like

1. **Account structure that matches your services.** Separate campaigns for storm damage repair, full replacements, inspections, and insurance claim work. Each one gets its own keywords, its own ad copy, and its own budget. Mixing everything into one campaign is a common mistake that makes it impossible to tell what's working.

2. **Location targeting down to the zip code.** Alba sits in a rural stretch of Wood County. You probably serve a wide radius—maybe all the way to Tyler or Mineola. We set your ads to show in the areas you actually work and exclude everywhere else. No paying for clicks from Dallas.

3. **Negative keyword lists built from real search data.** People search for strange things. "Roofing nail gun," "roofing jobs hiring," "DIY roof patch." Without negative keywords, your ads show up for all of it. We build and update these lists so your budget goes toward people who want to hire a roofer, not become one.

4. **Landing pages that ask for the estimate.** Sending ad traffic to your homepage is a waste. Each campaign should point to a page with a clear form—name, address, phone number, type of work needed. Before and after photos of actual roofing projects help. So does listing your warranty terms and whether you handle insurance paperwork.

5. **Weekly reviews, not monthly reports.** A month is a long time to let a bad keyword eat your budget. We check performance weekly and adjust bids, pause underperformers, and shift spend toward what's converting.

What This Costs and What You Get

Google Ads management runs starting at $750 a month. That covers campaign setup, ongoing monitoring, keyword research, ad copywriting, and regular adjustments based on performance data. Your actual ad spend with Google is separate—you control that number and can set it wherever you're comfortable.

For roofing companies, the math on paid ads tends to be straightforward. A single new roof job covers months of ad spend. The question is whether your campaigns are set up to find those jobs or just collect clicks. We handle the setup and the ongoing work so you can focus on estimates and installs instead of staring at a Google Ads dashboard.

If you also need a website that can actually convert the traffic your ads send, a full site starts at $1,500 and takes about a week. But the ads management works with whatever site you've got, as long as we can point traffic to a decent landing page.