How fast will I start getting calls from Google Ads?

Usually within the first week or two once the campaign goes live. Google Ads is pay-per-click, so you're showing up in search results right away — no waiting months like with SEO. The first couple weeks are also when we're dialing in which keywords and ads perform best for your area.

Do I pay you and Google separately?

Yes. Our management fee starts at $750 a month. Your ad spend — the money Google charges you per click — is a separate budget that goes directly to Google. We'll recommend a starting ad budget based on your service area and how aggressive you want to be.

What if there's a big storm and I want more leads fast?

That's one of the best things about ads — we can increase your daily budget the same day. Storm season in East Texas means a spike in searches for roof inspections and damage repair. We monitor that and can react fast so you're catching those searches while they're happening.

Can you target just Bullard or do I have to cover all of Tyler too?

We can set the radius to whatever makes sense for your business. Some roofers only want Bullard and the immediate area. Others want a 20-mile ring that picks up Tyler, Whitehouse, and Troup. We set geo-targeting down to the zip code if needed.

What's the difference between Google Ads and SEO for roofers?

SEO is the long game — building up your website so it ranks organically over months. Google Ads puts you at the top of the page right now, today, for a cost per click. Most roofing companies that are serious about growth run both. Ads bring in leads while SEO builds up underneath.

Google Ads Management · Bullard, TX

Google Ads management for roofers in Bullard

Most roofing companies that try Google Ads on their own end up paying for clicks from people who want DIY tips or live three counties away. We set up campaigns that actually target homeowners in Bullard and surrounding areas who need a roofer right now — and we keep watching the numbers so your budget doesn't just evaporate.

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Bullard's growing, and every roofer within 30 miles knows it

Here's what nobody in roofing wants to talk about — Bullard is a small town with a lot of new roofs going up. All that residential growth off 69 means more subdivisions, more homeowners, and more competition from roofing crews driving in from Tyler, Jacksonville, even Longview. You can't just slap your name on a truck and expect the phone to ring anymore. These new homeowners are Googling "roofer near me" before they ask a single neighbor.

So you've got two choices. Wait around and hope somebody drives past your yard sign on 344. Or show up at the top of Google the exact moment someone in Bullard types "roof repair" or "storm damage inspection" into their phone. That's what Google Ads does when it's set up right. The problem is "set up right" is doing a ton of heavy lifting in that sentence. We're talking proper geo-targeting so you're not paying for clicks from Waco. Negative keyword lists so you're not showing up for "how to patch a roof yourself." Ad copy that mentions free inspections and insurance claim help — because that's what gets a Bullard homeowner to actually pick up the phone instead of scrolling past.

And the bid strategy matters too. A lot of roofing ad accounts we look at are running broad match keywords with no location radius and wondering why the cost per lead is forty bucks and climbing. You don't need to show your ad to everyone in East Texas. You need it in front of the homeowner off Candyland Road whose shingles got torn up in that last storm. That's a different campaign setup entirely, and it's the difference between burning your ad spend and actually booking inspections.

What we actually do with your ad budget every month

We're not going to set up your Google Ads account and disappear. That's the biggest waste of money in this industry — someone builds a campaign, turns it on, and never touches it again. Keywords drift. Costs creep up. Bad clicks pile up. Nobody notices because nobody's looking.

What we do instead — we build your campaigns around the searches that actually lead to roofing jobs. "Roof replacement Bullard TX." "Storm damage roof inspection." "Insurance claim roofer near me." We write ads that speak to what homeowners actually care about: warranty info, free estimates, whether you handle the insurance paperwork. Then we watch the data. Weekly. Which keywords are converting? Which ones are just eating budget? What time of day are people clicking? We adjust bids, pause what's not working, and push budget toward what is.

You get a real report every month. Not a PDF full of jargon — actual numbers. How many clicks, how many calls, what you paid per lead. If something's not working we'll tell you straight up and change it. And if a big storm rolls through Smith County and search volume spikes, we can scale your budget up fast to catch that wave before your competitors do.

Our ads management starts at $750 a month, and that includes the ongoing management — not just the setup. Your actual ad spend with Google is separate and goes directly to them. We'll help you figure out what budget makes sense for Bullard and the surrounding areas you want to cover. Could be Tyler, Whitehouse, Troup — depends on how far your crews run.