How fast can Google Ads start bringing in roofing leads?

Ads can go live within a few days of setup. You'll typically start seeing calls and form fills in the first week or two. It's not like SEO where you're waiting months — paid search is immediate, which is why it's good for roofers who need jobs on the schedule now.

Do I need a new website before running ads?

Not always, but if your current site loads slow, doesn't have a clear call to action, or looks rough on a phone, we're going to have that conversation. A bad landing page kills even the best ad campaign. Sometimes a single dedicated landing page is enough to get started.

Can you target just Canton and nearby areas?

Yes, and you should. We can target Canton, the surrounding Van Zandt County area, or specific zip codes and a radius around your shop. The goal is making sure you're not paying for clicks from people you'd never drive out to serve.

What's the difference between the ad spend and your management fee?

Management starts at $750/mo — that's what you pay us to run the campaigns, watch the data, and keep things dialed. Your ad budget goes directly to Google and is separate. You pick that number. We'll recommend a range based on what's realistic for your market.

How do I know the leads are actually coming from the ads?

Call tracking and form tracking. Every lead that comes through a Google Ad gets tagged so you can see exactly which campaign and keyword brought them in. No guessing. You'll get reports, and you can check the dashboard yourself whenever you want.

What if I already ran Google Ads and it didn't work?

That's most of the roofers who call us about this. Usually the issue is broad match keywords with no negatives, landing pages that don't convert, or targeting that's way too wide. The platform works — the setup is where things go wrong.

Google Ads Management · Canton, TX

Google Ads Management for Roofing Companies in Canton

Every click on a roofing ad costs real money. And if your campaigns aren't set up right, you're paying for clicks from people who need a plumber, live three counties away, or just want to know what a "ridge cap" is. We run Google Ads for roofers so the money actually goes toward people who need a roof fixed or replaced in Canton and the surrounding area.

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A $15 Click That Goes Nowhere Is Just a Donation to Google

Roofing keywords are expensive. A single click for "roof repair near me" can run you ten, fifteen, twenty bucks depending on the season. That's fine — if the person clicking actually needs roof work and actually lives in Van Zandt County.

But most roofers running their own ads aren't set up that way. The geographic targeting is too broad. The keyword list is too loose. There's no negative keyword strategy at all. So you're paying Canton prices for clicks from people in Dallas who'll never hire you. And after a couple months of that, you decide Google Ads "doesn't work" and shut the whole thing down.

Google Ads works. The setup just has to be right.

Storm Season Shouldn't Catch Your Ad Account Off Guard

Canton gets hit. Hail rolls through, wind tears shingles off, and suddenly every homeowner on the east side of town needs an inspection. That's when your ads need to be running hard — not stuck on the same budget and bid strategy you set up in January.

We watch the weather the same way you do. When storms come through, we adjust bids, push budget toward damage-related keywords, and make sure your ads are showing up when people in Canton are actually searching for emergency roof repair. Trade Days weekends, quiet months, storm aftermath — your ad spend should match what's actually happening, not just run on autopilot.

Your Landing Page Matters More Than Your Ad

You can write the best ad in the world and it won't matter if it sends people to a generic homepage with no clear way to request an estimate. Roofers need landing pages that do a few things fast: show the work, explain what an inspection covers, and make it dead obvious how to get in touch.

We build landing pages that match the ad. Someone clicks "storm damage roof repair Canton TX," they land on a page about storm damage repair — not your general services page. That alone drops your cost per lead. Insurance claim help, free inspections, warranty details — all of that should be front-facing, not buried in a PDF somewhere.

And every form submission, every phone call from an ad — we track it. You'll know exactly what you're paying per lead, not just per click.

What This Costs and What You Get

Google Ads management starts at $750/mo. That covers campaign setup, keyword research, negative keyword lists, geographic targeting for Canton and the areas you actually serve, landing page strategy, bid adjustments, and monthly reporting that makes sense.

Your actual ad spend with Google is separate — that's your budget, and you control it. We'll tell you what makes sense based on your service area and how aggressive you want to be. No long-term contracts. If the leads aren't there, you can walk.

If you don't have a site that can support a good ad campaign, a full website starts at $1,500 and takes about a week.