How quickly can Google Ads start generating roofing leads in Edgewood?

Ads can start showing the same day a campaign goes live. Getting the targeting and keywords dialed correctly takes a bit longer — usually a couple of weeks of adjustments before the campaign is running efficiently. But you'll see traffic almost immediately.

What's the difference between what I pay you and what I pay Google?

Our management fee starts at $750/mo. That covers keyword research, campaign setup, ad copy, landing pages, and ongoing adjustments. Your ad spend — the money Google charges per click — is a separate budget you control directly. We'll recommend a starting budget based on your market, but you set the number.

Can you target just Edgewood and nearby areas, not all of East Texas?

Yes, and we will. Tight geographic targeting is one of the first things we set up. For a roofing company in Edgewood, that probably means Van Zandt County and parts of the surrounding counties. No reason to pay for clicks from someone in Longview who'll never hire you.

Do you handle ads for storm damage and insurance claim searches?

Those are some of the highest-intent keywords for roofers. Someone searching for help with a roof insurance claim is ready to move. We build specific ad groups around storm damage, hail damage, and insurance-related searches so you show up when it counts most.

What if I already have a Google Ads account that isn't working?

We can audit what's there and fix it, or start fresh depending on what makes sense. A lot of the time, the bones of a campaign are fine but the targeting, keywords, and landing page are the real issues. We'll tell you straight what needs to change.

Google Ads Management · Edgewood, TX

Why Are Your Google Ads Costing So Much in Edgewood?

You signed up for Google Ads because you needed roofing leads. Now you're spending money every month and you're not sure what you're getting back. That's not how this is supposed to work.

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You Shouldn't Need a Marketing Degree to Get Roofing Leads

Edgewood's a small town. Van Zandt County doesn't have a massive population, which means every single click on your ad matters more than it would in a bigger market. When someone in Edgewood or the surrounding area searches for roof repair after a storm rolls through, your ad needs to show up — and it needs to show up for the right search, in the right spot, at the right time.

The problem is Google makes it really easy to set up a campaign and really hard to set one up well. Their default settings are designed to spend your budget fast. Broad match keywords, ads showing across the entire state, clicks from people looking for DIY roofing videos — none of that puts a phone call on your calendar. And Google's not going to tell you that's happening. They'll just keep charging you.

We build Google Ads campaigns specifically for roofing companies. That means targeting searches like storm damage repair, roof replacement estimates, and insurance claim help — the kinds of searches that come from someone who actually needs a roofer, not someone browsing. We set geographic targeting tight so your budget goes toward Edgewood, Canton, Wills Point, and the areas you actually serve. And we watch the data weekly, not quarterly.

Can We Talk About What's Actually Happening With Your Account?

Your cost-per-lead is going up. You're not imagining it.

You're probably bidding on keywords like "roofing" or "roof repair" with no modifiers, no negative keywords, and no location restrictions that make sense. So your ads are firing for people three counties away. People searching for roofing materials. People looking for jobs at roofing companies. Every one of those clicks costs you money and produces nothing.

And the landing page — where do your ads send people? If it's your homepage, that's a problem. A homepage isn't built to convert a cold click into a phone call. You need a page that says exactly what they searched for, shows your service area, has a form for free inspections or estimates, and loads fast on a phone. That's it. No navigation rabbit holes.

Here's another thing that should make you mad: Google will happily let you run the same broken campaign for months. They profit whether you get leads or not. Nobody at Google is going to call you up and say, "Hey, you're wasting forty percent of your budget on garbage clicks." That's supposed to be someone's job. It should be ours.

What We Actually Do With Your Ad Spend

We research the roofing-specific keywords that indicate someone's ready to hire — not just browsing. We build negative keyword lists so you stop paying for irrelevant searches. We write ad copy that mentions storm damage, free inspections, insurance claims — the stuff that actually matters to a homeowner with a leak.

Your campaign gets a dedicated landing page built for conversions. Before and after project photos. A short estimate request form. Warranty details. The things a homeowner needs to see before they pick up the phone. We track which keywords produce calls and which ones just burn through budget, and we adjust every week.

Google Ads management starts at $750/mo, and that's the management — your actual ad spend with Google is separate and under your control. You own the account. You see every dollar. If something isn't working, we change it. If a keyword is underperforming, we cut it. No autopilot.