How fast will I start getting leads from Google Ads?

Most campaigns start generating calls within the first week or two after launch. It takes a bit longer to dial in which keywords and ads perform best, but you're not waiting months to see results. Ads are live as soon as the campaign goes up.

Do I pay you and Google separately?

Yes. The $750/mo management fee covers our work — building the campaigns, writing ads, managing bids, reporting. Your ad spend goes directly to Google through your own account, and you control that budget. We'll recommend a spend level but you set the ceiling.

What if I already have a Google Ads account with old campaigns?

We'll look at what's there, but in most cases we're starting fresh with a clean campaign structure. Old campaigns tend to have messy keyword lists, no negative keywords, and broken tracking. Easier to build it right than try to patch something together.

Can you target just Grand Saline or do I have to cover a bigger area?

We can target as tight or as wide as you want. Some roofers only want Grand Saline and the immediate area. Others want all of Van Zandt County or even neighboring counties. We set the radius based on how far your crew actually drives for jobs.

What happens if a competitor keeps clicking my ads?

Google has built-in protections for invalid clicks and will automatically filter most of that out and refund the cost. We also monitor for unusual click patterns and can exclude suspicious IP addresses if something looks off.

Google Ads Management · Grand Saline, TX

Google Ads management for roofers in Grand Saline

You probably already tried running Google Ads yourself. Turned it on, picked some keywords that seemed right, set a daily budget, and waited. A few weeks later you'd burned through a chunk of cash and had maybe one decent call to show for it. That's not because Google Ads doesn't work for roofers — it's because nobody was actually managing the thing.

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What went wrong the first time

Most roofers who try Google Ads on their own run into the same wall. You bid on broad terms like "roofing" or "roof repair" and end up paying for clicks from people in Dallas, or folks looking for DIY YouTube videos, or somebody researching roofing materials for a barn they're building next year. None of those people are calling you for an estimate.

The targeting is the whole job. Grand Saline and the surrounding parts of Van Zandt County aren't a huge market, which is actually good news — it means your ad spend can go further if the campaigns are built right. But "built right" means geo-targeting down to the zip code, writing ad copy that speaks to storm damage and free inspections, and sending clicks to a page that makes it dead obvious how to request an estimate. Not your homepage. A dedicated landing page with your before-and-after photos, your warranty info, and a short form.

And then somebody has to watch it. Check the search terms report. Add negative keywords when junk queries slip through. Adjust bids when cost-per-click creeps up for no good reason. That's the part that never happens when you're also running a crew and climbing on roofs all day.

What a managed campaign actually includes

1. **Account and campaign setup from scratch.** We don't just boost whatever you had running before. Clean structure, proper conversion tracking, call tracking, and location targeting locked to Grand Saline and whatever radius makes sense for your crew.

2. **Keyword research that matches buyer intent.** "Roof repair Grand Saline," "storm damage roof inspection near me," "insurance claim roofer Van Zandt County" — terms people type when they need a roofer now, not when they're browsing. We also build out a negative keyword list from day one so you're not paying for searches that'll never turn into a job.

3. **Landing pages that actually convert.** Your ads point to a page built for one thing: getting someone to call or fill out the estimate form. Before-and-after project photos, a note about what your warranty covers, and a section on insurance claim assistance. No clutter.

4. **Ongoing management and adjustments.** Weekly check-ins on performance. Pausing keywords that eat budget without producing leads. Testing new ad copy. Adjusting bids based on what's converting and what's not. You get a plain-English report each month — no jargon, no fluff.

Why this works for roofers in a small market

Grand Saline isn't a massive metro. That works in your favor with paid ads. Fewer roofers are bidding on local keywords, which keeps your cost-per-click lower than it'd be in a bigger city. And the folks searching for roof repair in your area tend to have real intent — a storm rolled through, they've got a leak, they need somebody.

Google Ads puts you at the top of the page the same day we launch. That matters when someone's got a tarp on their roof and they're looking for help right now. SEO is a longer play. Ads get the phone ringing while everything else builds.

Our Google Ads management runs starting at $750/mo, which covers the campaign management itself — your actual ad spend with Google is separate and scales to whatever budget makes sense for you. We'll give you a straight recommendation on ad spend based on your service area and the kind of jobs you want to book.