How much should I spend on Google Ads as a roofer in Henderson?

It depends on how aggressive you want to be and what your close rate looks like. We'll look at search volume in the Henderson and Rusk County area and recommend a budget that gives you enough data to actually work with. No point spending $200/mo if clicks cost $25 each—you'd get eight clicks and learn nothing.

Can you target just Henderson and the surrounding area?

Yes, and this is one of the biggest mistakes we see in self-managed accounts. Google's default settings will show your ads way outside your service area. We set radius targeting and exclude locations you don't want to serve. If you'll drive to Jacksonville or Kilgore but not to Dallas, we make sure your budget reflects that.

How fast will I start getting leads?

Ads can start showing within a day or two of launch. Leads can come that fast too. But the first couple weeks are really about collecting data—seeing which keywords produce calls, which ones waste money, and adjusting. It gets better over time, not worse.

What's the difference between Google Ads and SEO?

SEO is the long game—getting your site to rank in regular search results without paying per click. Google Ads puts you at the top right now, but you pay for every click. Most roofing companies that are serious about growth do both. Ads for immediate leads, SEO for long-term visibility.

Do I need a new website to run Google Ads?

Not necessarily, but your landing pages matter a lot. If someone clicks your ad and lands on a slow page with no clear way to request an estimate, you just paid for nothing. We'll tell you straight up if your current site can handle ad traffic or if it needs work first.

Google Ads Management · Henderson, TX

Google Ads for Roofers in Henderson

How many times have you Googled "roofing company Henderson TX" just to see where you show up? And how many times did you not like the answer? If you're paying for Google Ads already—or thinking about it—there's a right way and a very expensive wrong way to do this.

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The Money Part Nobody Explains Well

Google Ads for roofing is weird. The clicks are expensive—way more than most industries. One click from someone searching "roof repair near me" can cost you $15, $30, sometimes more depending on the season and who else is bidding. That's fine if that click turns into a $8,000 job. It's not fine if that click was someone in Longview who'll never drive to Henderson, or a homeowner just browsing for fun on a Sunday night.

The difference between an ad account that prints money and one that burns it comes down to boring stuff. Match types. Negative keywords. Location targeting that actually targets your area—Rusk County, not the entire state. Landing pages that load fast and have a clear way to request a free inspection. Bid adjustments based on time of day, because someone searching at 2 AM after a storm hits different than someone searching at 2 PM on a Tuesday.

We set all of that up. And then—this is the part most people skip—we actually watch it. Weekly. Adjusting bids, pausing keywords that eat budget without producing calls, testing new ad copy. Your cost-per-lead should go down over time, not up. If it's going up, something's wrong and somebody should be fixing it.

Why Roofing Ads Need Their Own Approach

Roofing isn't like selling t-shirts online. You've got storm seasons where everyone in Henderson needs you at once—remember what it looks like around the courthouse square after a bad hail event. Then you've got slow months. Your ad spend should reflect that. Scaling up when demand spikes, pulling back when it doesn't make sense to compete for every click.

Your ads also need to say the right things. Homeowners dealing with storm damage want to know you'll help with insurance claims. People with an aging roof want to see warranty info and what's actually included. A generic "call us for roofing" ad doesn't cut it when the person next to you is running an ad that says "free storm damage inspection, we handle the insurance paperwork." The specifics win.

We build campaigns around how people actually search for roofers. That means separate ad groups for storm damage, roof replacement, repairs, inspections. Each one with its own landing page, its own photos of actual work, its own form. Someone searching "hail damage roof Henderson" should land on a page about hail damage—not your homepage.

Ok but real talk for a second

You might be wondering if this is worth it. Fair. Google Ads is not cheap for roofers and there's no guarantee. But here's what I can tell you—if your campaigns are set up wrong, you're definitely losing money. If they're set up right, you know exactly what you're paying per lead and you can decide if that number works for your business.

The service runs starting at $750/mo, which covers the management—your actual ad spend with Google is separate and we'll help you figure out a budget that makes sense for Henderson's market. Not Tyler money, not Dallas money. Henderson money. We're also not going to lock you into some year-long contract. If it's not working, you'll know and so will we.

So yeah. If you're running ads yourself and the leads aren't coming, or if you've been thinking about it but don't want to waste a bunch of money figuring it out—that's exactly what this is for.